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Events & Conferences

Advertising at events & conferences needs to be professional. Custom Gear is here to help. We are Australia’s leading supplier of promotional merchandise & clothing. Our designers can help to develop themed exhibits with the banners, backdrops, and promotional items and materials to provide your business & team with an undeniable presence for the most successful outcome. We help online and offline with personal assistance and quality products & services.

Promotional Event & Conference Marketing in Australia

Few marketers can go without event & conference marketing. Event & conference marketing allows the door top open to new opportunities, building relationships and earning the trust of colleagues and prospects, as well as maintain the loyalty of existing customers. Events and conferences provide consumers with an opportunity to interact with brands, getting to know a company firsthand. The marketing should be considered a form of strategic marketing that can be practiced online and offline.

The Effectiveness of Event & Conference Marketing

For successful event and conference marketing, a business must make a positive impression on its audience. The marketing must be well planned and organised, evaluating and setting real-time and long-term goals, and designing an effective strategy for this to happen. The power of events & conferences when done well, is undeniable. The business can have an impact on their audience that leaves a lasting impression.  Communication with attendees is essential to make this happen. Presentations get them to listen, but promotional products get them to remember you as the advertiser. The sharp booth set up with all banners in place, and a team that is professionally clothed in logoed clothing certainly takes the scene. But, what the crowds leave with allows your business the recognition and recall from the crowd that helps to grow your business. They leave with a positive attitude towards your company and a promotional gift that creates recognition and loyalty. One simple trinket can keep you on the minds of the audience on an average from one to four years.

Event Branding & Awareness

With event marketing, your business can cultivate its identity to new audiences. Businesses participate in events for this reason. You have an audience to share your ideas, thoughts, and name as well as market your brands. Effective presentations and interactions generate leads, allow a business to engage with existing customers to upsell, and allow prospects to learn about your business and brand. Consumers like to see the face behind the voice, and this is what event & conference marketing is about. There are many types of event marketing advertisers can engage in like tradeshows, conferences, seminars, and breakfasts, lunches, and dinners.

When participating in events, it is important to planning for the event is essential to stand out from the crowd. Custom Gear helps advertisers in Australia to create marketing strategies with promotional products, materials, and services that are unique to Custom Gear. We are a leading supplier of promotional goods & services in Australia offering our customers excellence in sales & services.

For more information on our products, or to discuss your upcoming campaign with a Custom Gear designer or representative, please contact us for more information.