Fjallraven backpacks are the Swedish outdoor brand's packs, from the square Kanken to hiking packs and totepacks, and we brand them with your logo. We stock Kanken, Skule, Raven, Ulvo and Vardag styles, plus foldsacks and a duffle. They suit staff gifts, client rewards and incentive programmes where the bag itself has to carry weight.
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Custom Printed Promotional Fjallraven
Australia's Top Supplier of Branded & Logoed Fjallraven
From print to stitch, laser to emboss, we brand it all. Thousands of products, endless ways to make it yours.
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Which Fjallraven bag should you choose?
The range splits into four groups, and the right one depends on who is getting the bag and what they carry. The Kanken is the one most buyers have in mind: a 16 litre pack in Vinylon F fabric, 27.5 x 36 x 12 cm, with a removable seat pad. Because it is a lightweight 300 g, it works as a gift for almost anyone. Around 40 colours are listed on the Kanken Backpack page, so there is room to match a brand colour or let recipients choose.
| Type | Examples in the range | Best for |
|---|---|---|
| Kanken packs | Kanken, Kanken Mini, Kanken Laptop 13", 15" and 17", Kanken No. 2, ReKanken | Everyday carry, client gifts, student and staff rewards |
| Totepacks and foldsacks | Kanken Totepack, Vardag Totepack, High Coast Foldsack 24, Abisko Hike Foldsack | Gym, shopping and day trips, or a pack that folds away |
| Daypacks | Skule 20 and 28, Raven 20L and 28L, Ulvo 23 and 30, Norrvage Briefpack | Commuting, campus and light hikes |
| Hiking and travel packs | Lappland Hike15, Kaipak 38, Singi 48, KEB 72 W, High Coast Duffle 36 | Outdoor teams, expeditions, long trips |
If a recipient will carry a laptop, pick the Kanken Laptop 15", which adds a padded 15 inch laptop compartment and holds 18 litres, or the Skule 28, which has a padded 15 inch sleeve and a hydration tube opening. For a more business look, the Norrvage Briefpack is the better fit. If you are also weighing other brands, our wider promotional backpacks range includes Thule backpacks.
How can you put your logo on a Fjallraven backpack?
For bags, we usually recommend embroidery on backpacks and a full-colour transfer when the logo has gradients or fine detail. Embroidery lasts as long as the bag and looks like part of it, which suits a gift people will keep. Transfers such as DTF printing handle colour and detail but sit on the surface.
Kånken (Vinylon F): Available decoration methods may include embroidery, heat transfer and screen printing, subject to fabric compatibility testing. Adhesion and stitch suitability should be checked before production to ensure a quality finish.
G-1000: Available decoration methods may include embroidery, heat transfer, screen printing and patches, subject to fabric compatibility and bag construction. Testing is recommended before production to ensure a durable, quality finish.
Polyester Packs: Available decoration methods may include embroidery, screen printing, heat transfer and sublimation, subject to fabric composition and bag construction. Testing is recommended before production to ensure a durable, quality finish.
Each Kanken already carries the brand's own reflective logo on the front, so your mark is normally placed alongside it, and the artwork team confirms the method, size and position on your free proof before anything is made. Vector artwork is best, and for embroidery we digitise the logo into a stitch file. The packs are compact, so a short, simple logo reads best.
How do you order branded Fjallraven bags?
There is no minimum order, so you can brand a handful of Kanken packs for a leadership group or several hundred for an event. Each order has a one-off setup for the logo, which means the price per bag falls as quantity rises. You send a logo or ask us to design the idea, you approve a free digital proof, and then we produce the order. Colours of the same pack can be mixed in one order, and your quote confirms pricing and timing.
Who buys branded Fjallraven backpacks?
- Corporate gifting: a Kanken with your logo is a client thank-you or anniversary gift that gets carried to work, school and weekend trips for years, and everyone who sees it sees your brand.
- Staff rewards and onboarding: a pack with a laptop compartment is a welcome gift new starters will use daily. You can add it to a kitting pack alongside a bottle and notebook.
- Incentive programmes and events: a name-brand pack makes a sales incentive or conference gift feel considered, while the foldsacks and totepacks work as event carry bags.
Buyers often add laptop bags for staff who do not want a backpack, tote bags for events, or duffle bags for travel.
Get a quote
Use the instant enquiry form at the top of this page to tell us which pack, how many and what logo you have, or call 1300 247 766 and we will quote on the spot.
Frequently asked questions
What is the best way to brand a Kanken backpack?
Embroidery or a full-colour transfer are the usual choices for backpacks like the Kanken, and the artwork team confirms the final method on your proof. Embroidery suits a simple logo and lasts as long as the bag. A transfer suits gradients and fine detail. Available decoration methods may include embroidery, heat transfer and screen printing, subject to fabric compatibility testing. Adhesion and stitch suitability should be checked before production to ensure a quality finish. Send vector artwork and we will recommend one for your logo.
How big can my logo be on a Fjallraven backpack?
The logo is sized to fit the available space beside the brand's front logo and pockets, with the exact size and placement shown in your proof. As a guide, allow approximately 8 to 10 cm for the maximum logo width on a Kånken, Skule and Räven pack, subject to model specific space and decoration requirements. A Kånken Mini has considerably less room than a Kånken Laptop 17", so a short, simple logo is recommended for smaller packs.
Will my logo survive washing and weather?
Care labels on these packs say do not wash, do not tumble dry and clean with a soft brush and lukewarm water, so the logo gets the same gentle care as the bag. Embroidery is stitched into the fabric, so it does not peel the way a surface print can. Wipe off dirt rather than machine washing, and tell recipients that when you gift them.
Can I put a logo on a Kanken without covering the Fjallraven logo?
Yes, in most cases, your logo can be placed alongside the original reflective Fjällräven logo without covering it. The artwork proof will show the exact logo size and placement, ensuring both logos remain visible.
What artwork file do I need to brand a backpack?
Vector artwork in AI, EPS, SVG or vector PDF is best, with fonts converted to outlines. Embroidery needs the logo digitised into a stitch file, and the artwork team does that from your vector file. A low resolution logo from a website usually has to be redrawn first. You do not need artwork to enquire: we can work from what you have.
What is the minimum order for branded Fjallraven backpacks?
There is no minimum order, so you can brand a single Kanken or a few hundred. Each order carries a one-off logo setup, which means the price per bag drops noticeably from around 10 units. You can mix colours of the same pack in one order and every bag counts toward the quantity price. Your quote shows the quantity breaks for the pack you choose.
Which Fjallraven backpack is best for a corporate gift?
The Kanken Backpack is the safest pick: it is 16 litres, weighs 300 g and is listed in around 40 colours, so it suits most recipients. Choose the Kanken Laptop 15" if people will carry a laptop, since it adds a padded 15 inch compartment and holds 18 litres. For a business look, the Norrvage Briefpack is a better match than a school-style pack.
How long do branded Fjallraven backpacks take?
Some stocked, decorated orders can be ready the same day, but timing depends on the pack, colour, quantity and method, so your quote confirms it. Approve the free proof early because artwork changes after approval affect turnaround. If you have a deadline, tell us when ordering: rush production is available on most products, costs more and may narrow the choice.
Can I see a Kanken before I order a full run?
Yes. We can send a digital mock-up, and an undecorated sample lets you check the Vinylon F fabric, zips and seat pad first. The sample cost is confirmed with your quote and credited back if the order goes ahead. You can also visit our Annandale showroom by arrangement to handle the packs and compare sizes before choosing.
Can I mix colours or styles in one order?
Yes, colours of the same pack can be mixed and the whole order counts toward the quantity price. A Kanken is listed in around 40 colours, so a team can choose its own while sharing one logo. Light and dark colours may need a different logo version, which the proof shows. Different styles and sizes can also go in one order.