Promotional Thule bags are name-brand backpacks, laptop sleeves, duffels and travel cases that we decorate with your logo. The range runs from a 13-inch laptop sleeve up to a 70-litre duffle, and embroidery is the usual method, with heat transfers for full-colour artwork. They suit staff rewards, client gifts and corporate travel programs.
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Custom Printed Promotional THULE Products
Australia's Top Supplier of Branded & Logoed THULE
From print to stitch, laser to emboss, we brand it all. Thousands of products, endless ways to make it yours.
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What does the Thule range include?
Thule is a name people already want to carry, which is the reason to choose it over an unbranded bag: the recipient keeps it and uses it. We offer it in four types, and each has its own page if you'd like the full grid.
| Type | Examples in the range | What the product pages say | Suits |
|---|---|---|---|
| Thule backpacks | Lithos 20L, Recycled Lumion 21L, Subterra 34L, EnRoute 20L Camera, 25 Liter | Lithos has a 15.6" laptop pocket and a 10.1" tablet pocket; Subterra 34L is a roll-top with a removable packing cube; the 25 Liter takes a laptop up to 17" | Daily commuting, travel, creative teams |
| Thule laptop bags and sleeves | Gauntlet 4.0 sleeves, Subterra sleeves, Achiever 15 Inch Laptop Backpack | Gauntlet has a rigid exterior, padded interior and clamshell opening; Subterra sleeves come in 13" and 15" | Gifts, onboarding, anyone who already has a bag |
| Thule duffle bags | GoPack 28" Cargo Duffel, 70 Liter Duffle | The 70 Liter has side pockets big enough for a helmet and compression straps; the GoPack is water-resistant with handles that convert to shoulder straps | Sports teams, site travel, weekend trips |
| Travel cases | Subterra PowerShuttle | 800d nylon, five elastic loops, two zippered pockets, 210 x 150 x 70 mm | Powerbank and cable organiser in a gift pack |
Which Thule bag should you choose?
For a team that carries laptops every day, the Lithos 20L is the one we'd start with, because it holds a 15.6" laptop and a tablet without being bulky on a train. If the budget needs to stretch across a lot of people, a sleeve is the cheaper way to give a Thule product, and it works for staff who already have a bag. Travelling sales teams are better served by the Subterra 34L or a duffle, since both take a few days of luggage. You can also compare other makers in our wider range of custom printed backpacks and travel bags.
How do you put a logo on a Thule bag?
Our artwork team confirms the method on your proof, but the choice is usually simple.
- Embroidery is what we'd pick for most backpacks and duffles. The stitching lasts as long as the bag and looks like part of it, which suits a name-brand product. Keep the logo compact, because small text and fine detail don't stitch well.
- Heat transfer or DTF transfers suit logos with gradients, photos or many colours. A rigid-shell sleeve such as the Gauntlet is also more likely to take a transfer than stitching, though the proof is where that gets confirmed.
The product pages let you choose one, two or three decoration positions, and we'd start with one on the front, since each extra position adds a setup to the quote. If you supply a logo, it needs to be one you own or have permission to use.
How does ordering work?
There's no minimum order, so ten sleeves for a new-starter pack is as welcome as a few hundred backpacks. Embroidery needs your logo digitised into a stitch file, a one-off setup that appears in your quote. You'll get a free digital proof showing the size, position and method, and nothing is made until you approve it. Many Thule bags show quantity pricing on the product page, and the quote confirms the branded price and timing.
Who orders branded Thule bags?
- Staff onboarding and rewards. A laptop backpack goes to the office every working day for years, so your logo is seen on the commute, in meetings and on trips. Pair it with a tee and a bottle in a kitting pack for new starters.
- Client and executive gifts. A Thule bag tells the recipient you chose with care, and it outlasts a pen or a mug. Browse more corporate gifts if you're building a set. For year-end gifting, don't leave it late, because Christmas production slots start filling in September.
- Sales teams and consultants. People who move between cities carry a bag in front of clients all week. A duffle or the Subterra 34L covers a trip, and the logo travels with them.
What else is worth comparing?
If you want a non-Thule option, our Samsonite range covers luggage and laptop bags, and the wider duffle bags category has more choice for team travel.
Get a quote for your Thule bags
Tell us which bag you like, how many you need and what your logo looks like. Use the instant enquiry form at the top of this page or call us on 1300 247 766, and we'll send a proof and a quote.
Frequently asked questions
Can you embroider a Thule laptop sleeve?
It depends on the sleeve. The Subterra sleeves are soft-sided and the likelier choice for stitching, while the Gauntlet has a rigid exterior that usually suits a heat or DTF transfer better. We check each sleeve against your logo and confirm the method on your free digital proof, before anything is made.
What is the best way to brand a Thule backpack for staff?
Embroidery is the usual choice for staff backpacks. It lasts as long as the bag and reads as part of a uniform kit rather than a giveaway, which matters on a name-brand pack. Keep the logo compact and simple. If it has gradients or many colours, a transfer is the better fit.
Can I print a full-colour logo on a Thule bag?
Yes, a heat or DTF transfer handles full colour, gradients and fine detail. Embroidery can't reproduce small text or photographic artwork, so a transfer is the sensible route for that logo. The feel and wash life differ from stitching, and the artwork team confirms what suits the bag you choose.
How many logo positions can I have on a Thule bag?
The product pages list one, two or three positions, and four or more can be arranged by contacting us. A front-panel logo is the usual start. Each added position, such as a shoulder strap or side panel, adds a setup to the quote, and the proof shows every position before you approve.
What artwork do you need to embroider a Thule bag?
Send a vector logo as AI, EPS, SVG or vector PDF, with fonts outlined. We digitise it into a stitch file for the embroidery machine. A low-resolution logo from a website or email signature usually needs redrawing, and our artwork team can help, with any redraw fee confirmed for the job.
Is there a minimum order for custom Thule bags?
There is no minimum with us, so you can order a handful of bags. Thule's own logo program asks for a minimum of 100 per style, which is the manufacturer's term rather than ours. Each order has a one-off logo setup, so the price per bag falls noticeably from around 10 units.
Which Thule bag is best for a corporate gift?
For most corporate gifts we'd suggest a laptop sleeve or the Lithos 20L backpack. Both are useful to almost anyone in an office, and neither needs the recipient's size or taste to be guessed. Choose the sleeve when the budget has to cover many people, and the backpack for senior clients or staff rewards.
Can I see a Thule bag before I order?
Yes, we can arrange an undecorated sample and send a digital mock-up. On a Thule bag, check that your own laptop fits the sleeve, how the zips run and how padded the back panel feels when loaded. Sample cost is confirmed in the quote and credited back if you order. Our Annandale showroom is open to visits by arrangement if you'd rather handle one.
Can I see Thule prices before asking for a quote?
Many Thule bags show quantity pricing on their product page, but not all do. Whichever you choose, the quote confirms the branded price, including your decoration and setup, with freight quoted separately. Because the price per bag falls with quantity, check the quote at two or three quantities before you settle.
How long do branded Thule bags take?
Timing depends on the bag, whether it's in stock and the decoration method, and your quote confirms it. Embroidery waits on an approved stitch file, so approving the proof promptly keeps things moving. A longer lead time gives a better unit price, and rush production is available at extra cost. For Christmas gifts, book from September.
Can I mix Thule bags in one order?
Yes, different bags, colours and positions can sit in one order, and colours of the same bag count together toward volume pricing. That works well for a tiered program, for example a backpack for managers and a sleeve for the wider team. Ask for one combined quote so the setups are shared sensibly.