Blem is a beach brand, and our Blem range is mainly cotton beach towels and hooded ponchos in three collections, plus a stainless steel reusable bottle and matching swim shorts. We decorate them with your logo, using embroidery, screen printing or transfers depending on the artwork, so they suit clubs, resorts, councils and brands giving away something people use all summer.
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Custom Printed Promotional BLEM Products
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Which Blem towel should you choose?
Most of what you'll find here is the Blem beach towel, and the collection tells you most of what you need to know. Weight is measured in gsm, grams per square metre, so a higher number means a thicker, heavier towel that takes longer to dry and packs bigger.
| Collection | Towels in the range | Weave | Size | Choose it when |
|---|---|---|---|---|
| The Luxe | Turquoise Beach Towel | 400 gram weave | 100 x 200 cm | You want a one-tone colour with a zig zag pattern |
| The All Rounder | The Executive Navy, Khaki | 400 gram, soft weave with flat ends | 100 x 200 cm | You want a plain, light towel with room for a logo |
| The Jackie | Zig Zag, Jackie Black Family Size | 480 gsm; family size 550 gsm | 100 x 200 cm; family size 200 x 200 cm | You want the thickest weave, for picnics as well as the beach |
If the towel is going to be carried around, we'd start with The All Rounder, because the flat ends give a clear space for a logo and the lighter weave dries faster. The Jackie suits a gift that's meant to stay at home as a throw.
The range also has hooded ponchos in large, medium and kids' sizes, in designs such as Ocean Stripe, Zig Zag and Burning Sky. The large ponchos are 100% cotton with a pouch pocket. To keep the beach theme going, there is a Blem reusable bottle (stainless steel, double-wall, 600 ml) and a set of Blem swim shorts, which are 100% polyamide on the Fiji pair we checked.
How do you put a logo on a Blem towel?
Each product page offers one, two or three decoration positions, and the logo is sized to the area available on that item. Towels can be decorated across the main area, at either end or in a designated decoration area, and ponchos on the front, back, chest or pocket.
- For a one or two-colour logo on a towel, embroidery at one end is the usual choice, because the stitching lasts as long as the towel and looks like part of it.
- Larger or flatter artwork suits screen printing or transfer printing.
- Sublimation needs polyester, so it is not the right method for these cotton towels. Our promotional beach towels page has sublimated microfibre options if you want an all-over design.
Before anything is made, the proof shows the position and logo size too.
Ordering Blem products
There's no minimum order, so a club can order twenty towels and a resort two hundred, and mixing colours or designs in one order is fine. You'll get a free digital proof first, and nothing goes into production until you approve it. A standard decorated towel or poncho takes around 7 to 10 business days from approval, and the quote confirms the timing for your order. Embroidery needs your logo digitised into a stitch file, so send a vector file if you have one.
Who buys Blem towels and ponchos?
Surf clubs, gyms, resorts and holiday parks give them to members and guests who use them every visit, so the logo goes to the pool, the beach and the car boot rather than a desk drawer. Brands running summer events or client gifts like them for the same reason, and a thick towel tends to stay in use for seasons. Schools and community groups can use them as fundraising stock or presentation gifts.
Pair a towel with branded beach bags, beach chairs or beach umbrellas for a full summer pack, or add a reusable bottle. For staff or member packs, our kitting service packs everything together.
To get a quote on a Blem towel, poncho or bottle, use the instant enquiry form at the top of this page, or call 1300 247 766.
Frequently asked questions
What is the best way to put a logo on a Blem beach towel?
Embroidery is the usual choice for a one or two-colour logo on a Blem cotton towel. It sits at one end, the stitching lasts as long as the towel, and it suits the flat ends on The All Rounder collection. Screen print or transfers suit larger flat artwork. Your free proof shows which method we recommend for your artwork.
Can I sublimate a full-colour design on a Blem towel?
Not on these towels, because sublimation dyes polyester and the Blem towels and ponchos are cotton. For an all-over full-colour design, choose a sublimated microfibre towel from our beach towels range instead. For a full-colour logo on a Blem cotton towel, ask us about transfer printing, which the proof will confirm.
How many logo positions can I have on a Blem poncho?
Blem ponchos offer one, two or three decoration positions on the product page. Ponchos can be decorated on the front, back, chest or pocket, and the logo is sized to the area on that poncho. A chest logo with a larger back print is a common combination. The proof shows exactly where each one sits.
How should a decorated Blem towel be washed?
Wash it in cold or warm water, avoid fabric softeners and do not tumble dry, which is the care guidance on the Blem towel pages. The towel's own wash advice matters more than the logo method, since embroidery and print are both applied to the same cotton. Following it keeps the towel absorbent and the logo intact.
Can I brand the Blem bottle and swim shorts?
Yes, both show one, two or three decoration positions on their product pages. For a stainless steel bottle like the Blem Reusable Bottle, laser engraving is the usual method for a single-colour mark, and swim shorts show the same position options. The final method is confirmed on your proof.
What is the minimum order for Blem towels and ponchos?
There's no minimum order on Blem towels, ponchos or any other product we decorate. Each order has a one-off setup for the logo, so the price per towel falls noticeably from around 10 units. If you're ordering a handful as samples for a club, that's fine, and the quote shows the quantity breaks.
How long do branded Blem towels take?
A standard decorated towel or poncho takes about 7 to 10 business days from artwork approval. Late artwork or changes after the proof is approved push that out, and rush production is available at extra cost with a narrower range. Your account manager confirms the date with production, so give us your event date when you enquire.
Which Blem collection is best for a giveaway?
The All Rounder is our pick for most giveaways. At 400 grams and 100 x 200 cm it is light enough to pack in a bag, and the flat ends leave space for the logo. The Jackie at 480 gsm is thicker and heavier, and the family size at 200 x 200 cm and 550 gsm is a gift for households.
Can I mix Blem towel colours and designs in one order?
Yes, you can mix colours of the same towel in one order and the whole quantity counts toward volume pricing. Blem designs and sizes, such as a towel with a matching poncho, can also share one order. Light colours share one logo version and dark towels a lighter version, so the proof will show both.
What should I check on a sample Blem towel?
Check the weave weight and the size against your use first: a 400 gram towel feels very different from the 480 gsm Jackie. We can provide an undecorated sample to check, with the cost confirmed in the quote and credited back if you go ahead. You can also visit our Annandale showroom by arrangement to handle the towels.