Leading Suppliers of Promotional Products in Sydney

What Are The Best Promotional Items To Giveaway In Sydney?

Branding is important for any business in today's society. People tend to associate brands with certain products or services. Items that are related to your brand can help create a sense of consistency among your customers. When you are looking for promotion products or products you can customise with your logo, it is crucial that you choose the right product. We have compiled a list of cheap and affordable promotional merchandise that will work best for your next sydney promotion.

Promotional products for raising brand awareness.

Brand awareness is about being able to perceive a particular brand in the light of many other similar products in that category or industry. Hence when people say that Nike is a good brand, they are not actually saying that it is the best brand in the world. Rather, what they mean is that it is popular with other products in that category. Here is the list of products that work best for brand awareness.

• Custom hoodies
• Face mask with logo
• Branded inflatables
• Marquees with logo
• Branded esky’s
• Sunshades with logo
• Custom drink bottles

Promotional products for generating brand recognition.

In simple terms brand recognition is how consumers are able to identify or remember a particular brand. We have created a list of products that are the most popular when it comes to growing brand recognition.

• Branded keychains
• Personalised pens
• Stress balls with logo
• Custom bottle openers
• Promotional USB Chargers
• Branded lighters

Promotional products for increasing brand visibility.

If you are looking to grow visibility of your brand, then you must begin by getting more out of your existing customer base. One of the easiest ways to do this is by handout promotional products with logo to your existing customers. When your customers will use these promotional products while they are with their family and friends, your brand will get noticed by likeminded people and this will ultimately grow your brand visibility. Here is the list of products that can help you grow brand visibility.

• Promotional Umbrellas
• Personalised caps with logo
• Branded bucket hats
• Branded backpacks
• Branded gym towels
• Picnic mats with logo

List of best corporate promotional products.

Corporate Promotional Products can make a lasting impression on your clients and customers, thereby making a long-term statement about your company. As such, it's important to understand what the function of a corporate promotional product and what role is are they play in the daily operations of your business. Here is a list of promotional products that you can handout to your clients and employees, to create awareness and build relations.

• Custom pens
• Branded mouse mats
• Logo branded stress balls
• Pen holders with logo
• Branded notepads and notebooks
• Custom compendiums
• Branded power bank
• Custom USB’s

Case Study – Inflatable Xbox Controller

One of the biggest tech giant Microsoft Corporation reached out to us, to suggest a promotional product to promote their gaming console XBOX. One of their requirements was to have a promotional product that speaks to their audience. Team at Custom Gear came up with the idea of having XBOX controller style inflatable. To celebrate Australia Day, Microsoft store in Sydney introduced this limited-edition inflatable Xbox One S controller. Since its launch, XBOX controller pool inflatable has become a global phenomenon which is adored and loved by XBOX community.

One thing all business must learn from Microsoft Corporation is the if you create a promotional product fun and entertaining, customers will love to receive them and will keep them around for a long period of time.

Case Study – Custom Socks Gelato Messina

Gelato Messina sets the benchmark for gelato in Australia, with over 40 unique gelato flavours, bespoke gelato cakes & daily specials. A well-loved Sydney brand that has grown popular among all age groups wanted to offer a branded promotional merchandise to its customers not only to grow its brand awareness but to reward loyal customers. When Gelato Messina launched their branded socks and cooler bags on their online store, they were a huge success and since then Gelato Messina has been continuously adding more and more promotional merchandise to their online store.

Custom Gear promotional products for Sydney marketing campaigns consists of thousands of quality items, including all the hot promotional products like USB Memory Drives and Microfibre Cloths, lanyards, pens, bags, and more.  We supply marketers with the best in:

Custom Gear promotional products offers diversity to promote and grow your business and brand.

Why Are Promotional Products So Important?

Many business owners ask themselves why promotional products are so important for advertising? Promotional products play a crucial role in raising brand awareness, increasing brand visibility and band recognition, this will not only help your brand or business grow but will also have a positive impact on sales. Here are some of the benefits of branded promotional products.

One benefit of promotional products is that it creates brand awareness among the recipients at a minimum cost. Since they are given away for free, people from all age groups are interested in receiving them. Even the people who do not have any direct relation with your company can still avail of them. This allows you to advertise your brand effectively to a large group of people.

Another way your business can benefit from promotional products is via brand recognition. Brand recognition is vitally important for small businesses and start-ups, which are usually just starting out and need to make a name for themselves. Without brand recognition, it will be exceedingly difficult for that business to gain a footing in chosen industry or niche, and there are many reasons why promotional products are so vital here. Firstly, brand recognition can only happen if your products are seen and used by people who are interested in what you have to offer. Secondly customers need to be constantly reminded of your product or services for brand recognition, and custom promotional products can help you achieve that.

Another reason why promotional items are important is because they are a form of advertising. You may have heard of a 'softball' advertisement. This refers to an ad campaign in which a brand name is imprinted on equipment used in a sporting or charity event. The purpose is to give brand logo maximum exposure while also creating a connection between the audience and the event. This kind of marketing can be hugely effective, drawing in a loyal customer base and establishing a connection that can be duplicated in the future.

How Much Do Companies Spend On Branded Promotional Products?

One of the most common misconception about advertising is that you must spend a fortune to advertise your brand. However, this is not true, especially if you do it properly. Promotional items are great for promoting a brand in a manner that is less expensive and yet as effective. In recent years, many companies have moved away from newspaper advertisements, magazine editorials, billboards, and high-street promotions, instead opting for promotional gifts, printed t-shirts, branded umbrellas, and other such items. One of the biggest advantage promotional products and gift offer is that they can cater to any budget big or small.

The best way to identify the spend on promotional product is by looking at the per unit cost of the item and then multiplying it with no of units you require. A company willing to spend $45-50 per unit will generally have more options available to someone who is only willing to spend $10-20. Lower budget does not mean you marketing campaign is not going to be as effective as someone with a bigger budget, it all comes down to choosing the right promotional product. If you are not sure which product will work best for your next marketing campaign, drop us an enquiry and our team of expert designer will get back to you with the list of best promotional products that works best for your industry.

Advertising With Promotional Products Sydney

Our customers are our priority. We ensure that we provide the best in promotional items to improve brand awareness with high quality logoed promotional products. We are a reliable supplier.  We use a personalised approach and innovation to create logoed, engraved, and embroidered items that are second to none. Our in-house designers are talented and skilled, providing all services required for marketers to save time and money. We supply the high-quality promotional products while you concentrate on your campaign. 

Promotional products have a way of communicating your brand and logo beyond the campaign period, offering long-lasting advertising. There are five R’s of promotional products: reach, recall, resonance, reaction, and relativity.

Reach – The first question for marketers to ask to determine if their product is adequate for their campaign is “Does the promotional product elevate brand reach to deliver adequate exposure to recipients?” Obviously, there are different things to consider. Does the product provide short-term or long-term exposure? What is the likely length of exposure (how long will the product be kept?) And, what is the range of exposure? Is it likely that the item will be kept, given away, or tossed?

Recall –  Is the promotional product one that will create high brand awareness? Your choice in promotional products should be fitting to your campaign and, also, be products that provide high brand recall to generate recipient awareness of your brand and logo. Effective promotional products are remembered.

Resonance -   Does the product foster a positive attitude towards your brand & logo? Promotional products that consumers have a use for are ones that, many times, recipients become attached to, and keep for many years. Recipients appreciate promotional gifts small and large. Studies conclude that the majority of consumers that receive promotional products have a positive image of the company, and remember the advertisers.  

Reaction – Is your choice in the promotional products one that will stimulate a reaction to influence a positive change in the buying behaviour of recipients? Stats show that about 80 percent of consumers that receive promotional products look up the brand after receiving the promo product from the company or organisation.  Also, 88 percent of millennials that received promotional products said that they are more likely to do business with the brands associated with the logoed item they received.

Relativity – Is the promotional product selected one that will please recipients over other channels? There are many forms of advertising- broadcast, online, mobile, and print advertising. However, promotional products are a cost-efficient solution when advertising, and can provide results that last for years. According to studies, promotional products prove to be the least ignored form of advertising among consumers. 

How Promotional Products Help Businesses?

Promotional products help you stay connected with your customers and clients. According to the study done by Promotional Products Association International (PPAI), Among the total number of people who receive promotional products, 76.2% will remember your brand logo, company name and the message for the following two years.

Wondering how promotional products grow sales? A survey conducted by PPAI showed that 52% of the people who received promotional product went on to buy product from companies and brands whom they received the promotional products from. Custom branded promotional products work as an ice breaker when it comes to targeting new audience, all you need is a promotional product that speaks to your audience. This will not only help you set a good impression but will also work as a constant reminder to your audience of your product and services.

There were many other studies and surveys done to identify potential of personalised promotional products to help grow businesses and brands, for example one study from PPAI showed that 55% of recipients of branded promotional products keep the item for more than a year. Another study from same company showed that 52.1% of the recipients of promotional product showed positive feeling toward a brand of a company. Lastly report by Advertising Specialty Institute showed that promotional products offer lower cost per impression than any other form of traditional advertising such as TV commercials, billboard advertisements and magazine ads.

Key Facts About Promotional Products

•    Of participants surveyed, 89 percent had received a promotional product within the past six months.

•    Among forms of advertising, promotional products provide the highest advertising reach.

•    Among participants surveyed, nine in 10 recipients of promotional products remembered the branding and eight in 10 were able to recall the messaging from at least one promotional item they had received.

•    Of participants surveyed, eight in 10 said that their impression of a brand increased positively after receiving a promotional product from the brand.

•    Of participants surveyed, 83 percent said that they were more likely to do business with a company from which they had received a promotional product.

The effectiveness of promotional products for advertising campaigns is undeniable. Custom Gear provides marketers with a quality selection of promotional items for all types and sizes of advertising campaigns, and have a team of experts that ensure your brand & message reflect your company’s image to perfection.

We Make Marketing Campaigns Come To Life

Custom Gear leads the way as a promotional items supplier in Sydney, NSW. We supply quick delivery of promotional products available through our Sydney showroom and online. Our promotional gifts selection is for all types of businesses and organisations, offering a variety of items for tradeshows, conferences and in the office. Our customers are our priority, and we do our best to provide each with:

•    Quality

•    Value

•    Service

•    Selection

We provide value for money without skimping on quality or the fast delivery of our clients promotional items to your location or event. Our team is knowledgeable, helpful, and courteous, and ready to provide you with assistance that excels in all areas.  Promotional products provide an effective marketing tool. Pens, for instance, stats show that over 50 percent of consumers have a logoed writing pen. Promotional products are a cost effective means to advertise, and a form of marketing that lasts long after the campaign has ended. Custom Gear provides Australian businesses and organisations with an exceptional selection of products to provide the perfect choice for all marketing campaigns. 

We Do Our Best To Ensure All Our Customers’ Needs Are Met

Marketing campaigns require a great deal of detail. Custom Gear has the experience to help our customers, not only with more than great products & services, but, also, the assistance they require to help organise their marketing campaigns:

•    Storage of products in our Sydney Warehouse

•    Product Pick Up from our Sydney Office

•    Preferred Vendor List To Help with Campaign Needs

•    Graphic Designers

•    Computer Graphic Design Services