Promotional clothing is more than style with a company logo. Promotional clothing conveys a message of professionalism to customers and prospects. It is a way for a business to be the master in their niche, show they are a team, and to offer brand awareness. A business’ image reflects a company, and what better way to show a qualified and professional company than with promotional clothing. Without it, your employees are just employees. employees. With it, they are a team that properly represents your company.
Promotional clothing does not have to stop with attiring your employees. Research shows that promotional clothing is one of the most loved and effective forms of advertising. One research survey concluded that:
*58 percent of consumers polled said that they own a promotional shirt
*41 percent of consumers polled said that they own a promotional cap.
*50 percent of consumers polled said that they own promotional outerwear or fleece
While promotional clothing may not be the standard giveaway for businesses, research shows that once received, consumers hold onto the product and wear it. Think of being in someplace as simple as the grocery store. Chances are you don’t visit the store without a logo from a promo shirt catching your eye.
Promotional clothing is accepted nearly everywhere. Out on the town, the comforts of home, and in the office. There is nowhere that promotional clothing like t-shirts, polo shirts, and button-down shirts can’t go. What happens is brand awareness is built. A simple promotional marketing campaign with t-shirts can build brand awareness for many years as the shirts are typically held onto for four years. Custom Gear offers the following suggestions to tailor your promotional clothing to your audience.
Your Target Audience
What are the demographics of your target audience? Will the audience mainly consist of men? Women? Children? What are most of the audiences’ professions? Blue collar? White collar? What are their preferences and interests? Outdoors, entertainment, home makers, etc.? Consider your audience.
The Environment
The season will make a difference in the type of promotional clothing you will campaign with. If the weather is hot than t-shirts are suitable. If the weather is cold, consider outerwear.
Quality
Again, your company needs a professional image. One that consumers relate to with quality. With that in mind, your promotional clothing needs to be high quality or it will not meet the approval of consumers. Don’t compromise as the longer the clothing lasts, the longer you are building brand awareness.
Custom Gear offers a complete range of promotional attire, including T-shirts, polo shirts, sweatshirts, outerwear, headwear, and more. For quality that lasts, and logos that impress, contact Custom Gear for more on our promotional clothing. We have the selection in quality attire that represents your company properly.
Whether you are selling products on the range of home and garden or office supplies, you should promote them properly.
