With 82.6 percent of people recalling the company and brand on their promotional product, it only makes sense to generate brand awareness with strategic promotional giveaways. As statistics show, promotional items become keepsakes with 74 percent of people keeping promotional giveaways in their workplace and 94 percent of people having a kitchen promotional giveaway in their kitchen. Promotional giveaways are a strategic promotion that works fast. Imagine giving out 500 magnets at your next tradeshow. Already you have a daily audience of 94 percent of the recipients that have secured the magnet to their kitchen fridge, and you greet them each day in a positive way. Promotional giveaways are a marketing strategy and among the best solutions out there for marketing challenges.
Promotional products are everything from office gifts to hygiene gifts and home gifts. They can be as simple as a pen or lip balm or as prominent as a desk clock or luggage. With colors and sizes to customize to your campaign, your strategic marketing is on its way.
Seldom do consumers attend a tradeshow, a concert or community event when they don’t expect some giveaway. Giveaways are items that consumers look forward to and seek out. The attitude of consumers alone shows the effectiveness of promotional items, creating positive brand awareness.
Why Are Promotional Products Considered Strategic Marketing
Promotional products are considered strategic marketing because they work. Statistics show that positive brand awareness is increased and that the consumers have a higher likelihood of both recommending the business and shopping the business. Stats show that promotional products are kept anywhere from one year to four, and when the recipient decides to get rid of the product, often they give the product away to a new recipient, creating years of an advertising cycle on products as inexpensive as a dollar or less an item.
Promotional items offer an endless supply of options. Companies can also have their promotional products customised to their colors and logo, creating a great impact on consumers. Also, promotional products can be a campaign in themselves or used with other media, making them a versatile tool that enhances any campaign.
When you look at promotional products you’ve received you likely see a number of advertisers- corporate communications, tradeshows, non-profits, new customer accounts, public awareness campaigns and on and on.
Consider this. You purchase 500 stress balls for your next campaign.
Your company name, colors, and log are neatly imprinted on the balls, making a bold statement of positive relations. Of recipients, at least 74 percent keep that ball for at least a year. Most in their office place or neatly tucked away in a desk or drawer at home. Throughout the day, the ball is squeezed, and each time squeezed, your name and brand are recognised in a positive manner. The marketing is strategic and costs effective with few campaigns that can match.
Custom Gear is your outfitter for a complete range of cost-effective promotional items that are rated to provide the marketing strategy that you expect from your campaigns.