“It’s time to leave a lasting impression with every stroke! Check out how personalised pens can help launch your new product with real-life examples”
Imagine your new product has just hit the market, and you’re eager to make a splash in the industry. You’ve spent countless hours perfecting the design, developing the marketing strategy, and analysing the competition. But have you considered the power of promotional pens in helping to launch your new product? These simple yet effective promotional items can be the missing piece to your success puzzle.
Here are the top five ways personalised pens can help you achieve success and launch your new product with a bang.
Brand Recognition
When customers receive a pen with your company name or logo, they are more likely to remember your brand and associate it with positive experiences. According to a recent study, 89% of consumers can recall the name of the company that gave them a promotional product, such as a pen. This means that by using branded logoed pens, you can increase brand recognition and ensure that your new product launch is a success.
Example: A small business selling organic skincare products could give away imprinted promotional pens at a local health fair. As customers use the pens daily, they will be reminded of the brand and its commitment to using natural ingredients.
Cost-Effective Marketing
They are relatively inexpensive to produce, and you can order them in bulk to distribute to potential customers. Using custom-printed pens as a marketing tool can save money on advertising and still get your brand in front of potential customers.
Example: A startup company that has a limited marketing budget could use branded logoed pens to promote their new mobile app. They could distribute the pens at tech conferences or events, where they can cost-effectively connect with potential customers.
Targeted Advertising
By choosing the right design and messaging for your pen, you can attract the attention of your ideal customer. For example, if your new product is aimed at a specific age group or demographic, you can customise your pen to appeal to that group.
Example: A company that creates educational toys for children could create promotional metal pens with colourful designs and child-friendly messaging. By distributing these pens to parents and educators, they can attract the attention of their target market and increase sales of their new product.
Word-of-Mouth Marketing
According to a recent study, 83% of consumers are more likely to do business with a company after receiving a promotional product, such as a pen. This means that by using customised pens, you can create positive word-of-mouth marketing and increase sales of your new product.
Example: A company that creates high-end pet products could give away branded logoed pens at a local dog show. As dog owners use the pens daily, they will be reminded of the brand and its commitment to quality. They may also recommend the brand to their friends and colleagues, which can help to generate new sales.
Memorable Launch Events
By giving away pens at a launch event, you can create a lasting impression with potential customers. You can also use the pens to collect customer data or sign-up customers for your mailing list.
Example: A company that creates innovative kitchen gadgets could host a launch event at a local cooking school. By giving away printed metal pens at the event, they can create a memorable experience for attendees and generate interest in their new product.
Personalised pens in Australia
Why not try using promotional pens in Australia for your next product launch and see how they can help you write your way to success? With their endless possibilities and proven effectiveness, customised pens are a smart choice for any business looking to make an impact in the Australian market.