T-shirts or outerwear, research shows there is no denying the effectiveness of promotional clothing. Promotional clothing offers brand awareness to many different audiences; yours, and everywhere the clothing is worn. Consumers enjoy receiving promotional clothing, and their loyalty shows as they cannot wait to promote through wearing the clothing.
Marketing is necessary for business growth; and, while marketers may think that advertising with promotional clothing is for bigger budgets it is not. Why? While the clothing should be quality, impressions are inexpensive, and the campaign lasts for years. Stats show that promotional marketing is as effective as TV Commercials and magazine ads.
Think about it for a minute. Have you gone anywhere lately where you haven’t seen a consumer dressed in some type of promotional clothing whether a T-shirt or outerwear? And, you noticed, right? The advertising is effective and one of the best tools to build brand awareness. Are you one of the consumers that will stop another consumer to ask them about their branded merchandise? It is not uncommon for consumers to stop and chat about the logo or company.
Promotional clothing is not just polos and t-shirts. Promotional outerwear and fleece is at the top five most influential promotional products among all age groups. Consumers love promotional clothing which makes logoed clothing advertising that is more than effective. It is powerful advertising that reaches many audiences. Even you’re selling simple merchandise, you need to promote it.
Why Promotional Products Work
Promotional products work because people see the logoed clothing and remember it. Research from one survey concludes that 89 percent of all recipients of promotional products received in the past 24 months can recall the advertiser.
Promotional items have the power to keep the advertiser on the minds of recipients. Research shows that over 50 percent of recipients of a promotional product keep the product from anywhere from one to four years.
Over eighty percent of consumers like to receive promotional products.
53 percent of recipients of promotional products use the products a minimum of once a week.
85 percent of recipients of promotional products said that after receiving the item, they would do business with the advertiser.
The effectiveness of advertising with promotional products is undeniable. Consumers love them, marketers love their power and cost efficiency, and brand awareness builds. There are many forms of advertising, but few that are as effective as advertising with promotional products. One study concluded that when a logoed trinket is included with a letter, the effectiveness of the campaign increases by 500 percent. That is the percentage that builds the brand awareness that marketers seek, and grows a business.
Custom Gear offers a complete line of promotional clothing. Go with your existing logo or have our in-house designers custom create a stunning logo that gets noticed. For quality clothing customisable with your company name and logo, contact Custom Gear. We carry a complete line of over 20K promotional products for Australian marketers. Some of the best product categories that are being promoted well are bags and health and beauty.
