We all have our favourite pen. The pen that offers the grip that makes our writing superb. While we have entered into the digital world, and more of us find ourselves writing in pen less often, there are plenty of reasons why the existence of pens will go on.
Consider your world is the most digital of digital worlds. Your communications are all done through the computer. Even so, you will have notes to jot down during the day, and likely editing for team members. They’ll also always be contracts and cheques to sign and those happy birthday cards for fellow employees and clients.
Pens can cost as much as $1,500 and higher. While most of us cannot imagine spending that big of a sum on a pen, we can comprehend spending a few to a hundred dollars for a pen that offers that perfect writing instrument.
The pen industry is taking a hard hit in the digital world as electronic devises are more present in the workplace and personal lives; however, that is not everywhere. There are areas of the world like Latin America, the Middle East and Asia where there is a high demand for writing instruments. The demand obviously has to do literacy levels and poverty; however, in areas like the United States and Europe, the demand for luxury pens is higher. In these areas, pens are the preferred gift and also perceived as fashion accessories. There are also the memorabilia collectors that pay tribute to their favourite television series or movie with a purchase of a pen wrapped in the logo of the show.
For small businesses and corporations, branded promotional pens will likely always be popular as they are a promotional item that recipients accept, like and use. Statistics show that over half of consumers that own a pen that they received as a promotional giveaway. Freebies have always been liked by, and are important to consumers as they feel a connection which provide a positive image of a brand.
Even with the digital world taking over, handwriting will always be important in the digital age. Some individuals cannot think as clearly or focus unless they are doing so with a pen and paper. Anyone that works on a laptop or desktop daily will tell you not to let your pen go. Continue to write each day, whether a letter to yourself, a grocery list, a note to a friend, or anything. The hand gets lazy, and you begin to appreciate how nice your writing once was before the digital world began to take over. Stats show that 87 percent of business professionals still use handwritten notes in addition to digital media. A high percentage, and a wise percentage! Handwriting is an extension of an individual’s personality, character, and abilities, and each of us should continue to put that pen in our hand daily and write, continuing our foundation of pen and pencil.
Custom Gear offers a complete range of pens that can be customised with your company logo. For more information on our selection, please visit our web page, or contact us directly. We have other categories such as sports and outdoor and clothing that you can check.