They collect them; they wear them, they pass them on- they are promotional caps and hats. Everyone notices the logo, and immediately, the advertiser is accepted. Caps and hats are one of the most powerful branding tools across all industries. Custom Gear offers the following information on just what makes caps and hats one of the top promotional products for advertising campaigns.
Firstly, promotional caps and hats are useful- immediately making them an accepted gift from advertisers. Stats show that consumers want to receive products they can use. With hats and caps, there is immediate satisfaction from consumers; and, the advertiser goes mobile, generating more brand awareness.
Caps and hats are for every type of personality: men, women, children, executive, blue collar, housewife, student. You’ll see them on nearly every type of person. They are effective advertising means because they serve a purpose. They are used to keep the sun off the face, to add personality and style to the aura of the person, and to promote favourite advertisers. Logoed caps and hats are a visible fashion that gets worn, allowing your brand to be seen nearly everywhere.
Caps and hats offer diverse style, customised for the advertiser. Consider you are a sporting team, you can have your caps or hats manufactured in your team colours, with favourite players’ numbers, and with the team logo. If you are an eco-friendly company, they can be created in recyclable materials like paper or bamboo. Advertisers have many options in style, colours, and design, creating an effective promotional product.
Caps and hats:
- Offer immediate acceptance of an advertiser
- Are useful products
- Provide advertisers with mobile advertising
- Are diverse in style, colours, and design
- Create a lasting and favourable impression on recipients
- Boost brand image
- Cost effective promotional products
There have been detailed studies on promotional products and their effectiveness. Studies conclude that there is a higher possibility that 83 percent of recipients of promotional products will do business with the advertiser. Australian advertisers know the immense potential of promotional products to increase brand awareness and sales. Companies like Woolworths built tremendous brand awareness through their promotional bags. For sporting, events, and corporate, caps and hats can generate brand awareness that takes a company into growth potential that is more than they may have anticipated. The advertising is effective.
Custom Gear, Australia’s leading promotional products supplier, provides advertisers with a diverse supply of promotional caps and hats. Use existing logos, or rely on our in-house graphic designers to create a stunning logo. Choose materials, colours, style, and design for customised caps or hats that provide advertising statements that get seen. For more information on our caps and hats, contact us.