Customised merchandising is a critical component of sports team marketing.
If you are looking for examples of how successful merchandising can be, you don’t have to look further than the sports industry—think Nike.
When it comes to sports customised merchandise, you need careful planning and the right products. You also have to engage with fans about they need from your business.
In this post, we look at the top four winter sports custom merchandise for the upcoming season.
Drink Bottles
The drink bottle category is one of the most popular for promotional purposes. These products are highly versatile – not only in terms of hydration but also in advertising.
Logoed drink bottles, hoodies, bags, training shirts, and other items showcase brands in front of large crowds during winter sports events and create an association with hydration, healthy living, and an active lifestyle.
Drink bottles come in many different shapes and sizes, and it is ideal as a personalised promotional item, too.
Branding on metallic or plastic bottles with bright colours is clearly visible and memorable, even from a distance.
If your business focuses on environmental affairs, drink bottles are the ideal promotional items, as an eco-friendly alternative to disposable plastic bottles and cans.
Hoodies
During the winter, hoodies are the promotional items of choice.
Hoodies are comfortable and warm, and players prefer to wear these garments during practice sessions and before games because it does not restrict movement in any way.
Marketers also prefer hoodies for branding purposes, as these have large printing surfaces, which are versatile and suitable for any style of branding.
High-quality hoodie fabrics also enhance branding quality, which makes a branding campaign even more useful.
There are different styles of hoodies, including full-zip styles and pullovers. You can also choose to print or embroider your branding on the fabric of the hoodies.
Bags
Promotional bags are another top winter sports merchandise option for marketers who want to increase the efficiency of their branding strategy.
Sports bags are functional, cost-effective, and a necessity for every player. The player’s bags are also in plain sight for a significant part of game preparation.
Bags come in many different shapes and sizes, so you can choose a bag that fits your branding and corporate culture. You can also choose to print or embroider your branding on the bag, which typically has plenty of space available.
Uniforms
In terms of brand visibility and recognition, nothing beats uniforms as sports custom merchandise.
While players are on the field or court, the crowd is actively looking at your branding, forming a mental association between your brand and having a good time.
Custom Gear
Custom Gear has a wide range of custom merchandise available for winter sports, from training shirts to drink bottles. If you would like to kick-start your winter branding campaign with sports merchandise, we can help.
We also provide marketers like you with in-house graphic designers, and a personal account manager, so you have everything you need to run a successful campaign.