With stats showing that nonprofits are one of the top 10 industries purchasing promotional products, charities are aware of the effectiveness of promotional products to spread the word about their causes. The advertising is cost-effective and promotes brand awareness. Consumers love promotional gifts and, once received, tend to have a loyalty to the advertiser. With promotional presents such as drinkware and sports and outdoor items, your customers will be delighted.
For charities, customised promotional items can be used in different ways with each being the marketing tool they require to promote brand awareness. Consider promotional gifts with your organisation’s name and message to show appreciation for different levels of donations. Regardless of the size of the gift, lasting impressions of the organisation are made.
Three Ways for Charities to Build Brand Awareness through Promotional Products in Sydney
With charities, the goal is to raise more money for their missions, keeping costs down. With items like promotional bags that consumers love to receive, as stats show 31 percent of consumers have a promotional bag, and with a cost of 1/10th of a cent per impression, cost-effectiveness and awareness are achieved.
Build Brand Awareness
Consumers claim that they don’t receive promotional items often enough, and when they do, they have a positive attitude towards the organisation and feel a sense of loyalty. Giving out promotional products is fun, and although it is an inexpensive form of advertising, it is considered to be the most effective. Your organisation is kept on the minds of recipients and products that go where they go and offer mobile advertising to those around them, gaining even further results. Missions are supported.
Regardless of the product, logos should be visible and tasteful. There are many events that charities can take advantage of promoting with logoed items:
- Fundraisers
- Community events
- Contests prizes and promotions
- Tradeshows
- Public events
The products are a reflection of your organisation and mission; therefore, quality counts. Do not buy items that will not provide your charity with the quality it deserves. This holds true whether the items are wallet sized calendars, stickers, clips, pins, pens, pencils, keychains, bags, magnets, etc.
Show Appreciation
There is no better way to show appreciation to money contributors than through a gift, no matter how small, that says “thank you.” Promotional gifts show appreciation to special donors, funders, volunteers, corporate partners, and employees and keep the charity’s cause on their minds.
Help Generate Additional Revenue
Revenue is essential for nonprofits to keep going. Promotional items contribute to generating additional revenue as brand awareness is increased. Promotional product facts like the following speak for themselves:
- 87 percent of recipients of promotional products can identify the advertiser on the gift.
- 52 percent of recipients of promotional products have a more positive impression of the advertiser.
- Among forms of advertising, advertising with promotional products deliver the same or a better ROI than other forms of media, including television and print.
- 81 percent of recipients of promotional products keep the product because it is useful.
Promotional products get results when spreading the word of a mission or cause. For a quality selection of promotional products in Sydney, contact Custom Gear. There are lots of options with categories with the likes of home and garden, and clothing.
