Likely if you consider your favorite company and team, the first things that will come to mind are their colors, logos, and uniforms. We recognize many brands through their uniforms. Fed Ex with its purple and black uniforms that make an impressive statement in representing their company and employees. NFL teams with their Jersey’s in bright and bold team colors with their names, numbers, and logo. The importance of branded uniforms cannot be understated as the uniforms achieve a professional image and increase employee productivity. Check out our uniforms and the other merchandise that we offer.
While there certainly isn’t much homework on the most recognizable brand uniforms there are many characteristics that make up a recognizable brand uniform. For instance, Fed Ex definitely stands out. The company achieves marketing excellence with their logoed trucks, sharp signage that is properly placed around their work environment and the sharp image of their employees through sharp, high-quality uniforms with bold, contrasting colors. This is the same for the major leagues. They have their logoed Jersey’s in their team colors and shorts, pants, or gear. Whatever industry you are in, out in the field selling equipment, on the sports court, or in the office, the quality and graphics along with the colors of the uniforms need to be outstanding to achieve recognition. Uniforms are a means of branding a business.
When considering sports there are many types of uniforms that stand out. Pro golfers with their sharp and stylish image, teams from around the world at the World Olympics, basketball teams on the court, and many more types of sports. One thing that is common among the uniforms is high quality, bright and bold colors, and logos.
Uniforms should inspire prospects and customers, as well as the company’s employees. There are many reasons for uniforms- to create a professional image, for safety on the job, and style and comfort. Your prospects and customers look to your employees as the professional knowledge behind the brand. There are things to consider when designing a uniform:
Branding and image. Uniforms portray a professional image of the company and employees, helping to brand a business. When employees are in their everyday clothing there is no consistency, nor is there any recognition to the professionalism of the company or the employees.
Logoed uniforms also offer staff the consideration of quality clothing that provides a team atmosphere. Money is saved on work clothes, and stats show that productivity increases.
As mentioned earlier, the colors of the clothing are important, just as your logo choices. Your brand should be showcased on the clothing just as your company colors, and all uniformed clothing should have the name of the employee wearing the uniform embroidered on the uniform.
For more information on quality brand uniforms, contact Custom Gear. We are Australia’s leading supplier of promotional products and clothing that create sharp images. For more assistance, contact us at the number below, or visit our company’s homepage. Besides, clothing, we have other product categories that might entice you such as health and beauty, and home and garden.
