Consumers love them, businesses thrive on the effectiveness they possess, and we collect them nearly everywhere. Those simple gadgets and gifts known as promotional products are the power behind marketing that creates brand awareness, sustain loyal customers, and provides a business with growth. The cost can be as little as 0.004 cents an impression and the result is brand awareness and new business that can last years. Promotional product campaigning is more effective than print or television; and, typically, much less costly. For start-up businesses they can be the tool they need to take off. Try to promote your product categories with the likes of caps and hats and pens today.
Build Brand Recognition
Big or small, the objective and goal is “business.” For start-up companies whose names are yet to be known, promotional items are a way for the companies to be recognised and stand out from their competitors. The marketing tool is simple; and, promotional products. They are powerful in creating brand awareness for businesses of all sizes. Simple or extravagant, customised items like the ones offered at Custom Gear go a long way in building and increasing brand awareness for small businesses. Your name and logo are in the hands of your target audiences on a daily basis, keeping you on their minds and creating loyalty with your brand.
Large Outreach – Low Costs
Small businesses on a tight budget can make their advertising dollars go a long way with promotional product marketing. The impact promotional items have on consumers is big, and the cost can be quite low. The investment is low, and the ROI is outstanding. From giveaways, to promotional products with a purchase, to tradeshows and conferences, to a business, product or service launch, promotional products get the crowd into the doors of your business. Research shows that over half of consumers that receive a promotional product feel they gain a sense of loyalty to the company and over half eventually doing business with the company.
Diversity
You can offer your prospects and consumers many types of marketing materials- flyers that sometimes get read, and then tossed, business cards that are stuffed away and never seen again, emails that end up in the spam file. Then there are things like promotional items that are held onto. Research shows that promotional products are held onto by consumers from one to four years with over half using the products at least once a week, and sometimes daily. This is how brand awareness is created. You reach your audiences with a caring gesture, and stay on their minds.
Cost-Effectiveness
Startup businesses have tight budgets, which makes it difficult when marketing is necessary for business growth. When a business provides their audience with a promotional item, the cost can be as little as 0.004 cent per impression, and the advertising dollars can last for an average of one to four years. Brand awareness grows along with business.
Promotional products such as sports and outdoor and printing boost brand awareness, offer customer and consumer loyalty, and boost morale. They are gifts that are inexpensive, and ones that show the gratitude of a company. The result of promotional products is an increase in business, something all start-up businesses need to grow.
