There’s always something consumers love, and that something is something free. When there’s a giveaway, or even a chance to win a gift, consumers are drawn to the advertiser. For the advertiser, campaigns with free promotional merchandise are a wonderful marketing tool. Custom Gear offers the following information on how to tap into the value of “free” with promotional merchandise.
What Promotional Products Can Do for Your Business
Firstly, promotional products offer cost-effective advertising, offering advertisers many advantages:
- Customers, prospects, and consumers that receive promotional products tend to build loyalty with the advertiser. In fact, stats show that over 50 percent of consumers that had never done business with the advertiser feel more favourable towards the marketer.
- Over fifty percent of consumers use a promotional product no less than once a week.
- Six in 10 recipients of a promotional product keep it, and use it, for up to two years. That’s lots of retention of the advertiser being built.
- Stats claim that after receiving promotional products 85 percent of the recipients did business with the advertiser. 55 percent of these recipients were previous customers.
- Promotional bags generate nearly six thousand impressions. That is six thousand times an advertiser’s brand is exposed to the public.
- Stats claim that nearly half of consumers would like to receive more promotional products.
- Nearly 70 percent of consumers pick up promotional products that are useful.
- Of consumers surveyed, eighty nine percent could recall the advertiser of a promotional product they received over the last two years.
- Consumers surveyed claim they like to receive useful promotional products.
- Promotional products, particularly mugs are more effective then radio and television advertising.
The stats speak for themselves. Promotional products are the free items that consumers love and once received, consumers tend to build a connection with the advertiser. There are many different types of promotional products that advertisers can choose to include in their tradeshows, conference, mailers, giveaways, etc. Promotional products can be specific to an industry, campaign, or product launch. The key is to have promotional products that are high-quality to properly reflect the image of your company.
Custom Gear offers a complete range of promotional products. We have a selection of over 20K promotional products, personal account managers, and in-house graphic designers. With Custom Gear, you have everything in sales and service that you will need for your promotional campaign.