Internet advertising gets costly, so what is the offline marketing trends for advertisers to keep campaigns in the budget? Custom Gear, Australia’s top promotional products supplier, offers the following information on offline brand marketing trends of 2018.
Promotional Giveaways
It’s long been known among marketers that promotional products combined with an advertising campaign create an effective campaign. One that gets results. Promotional products are more effective than print, TV, and radio, and typically more cost-effective. The promotional gifts and gadgets like key rings, pens, shirts, USB drives, and water bottles can go a long way toward reaching your advertising goals. With Custom Gear, marketers have the right promotional product for the right industry & campaign. Promotional products with mailers, giveaways at tradeshows, to show gratitude to customers and prospects that walk through your business doors, and for conferences, create a tremendous amount of marketing that is effective. The marketing is offline marketing. Just look at some of the results of advertising with promotional items:
Among consumers, eight in ten own up to 10 promotional products.
Of consumers that own promotional products, the consumers use the products no less than once a week.
Among consumers that receive a promotional product, over 85 percent of the consumers do business after receiving the product from the consumer.
Among promotional products, bags generate more impressions than any other promo product, with over thirty percent of consumers owning a promotional bag that is used.
Over half of consumers love to receive promotional products from an advertiser, known or not, and build loyalty to the advertiser.
Nearly fifty percent of consumers want to receive promotional items more often.
Consumers like useful promotional products with over sixty percent picking up a product that they deem useful.
Nearly ninety percent of consumers recipients of promotional products can recall the advertiser of the item they received.
The top promotional products among men are t-shirts/clothing and caps.
The top promotional products among women are bags and pens.
Advertisers increase their media mix by up to 44 percent when combined with a promotional product.
Campaigns that include a promotional product draw up to 500 percent more referrals from satisfied customers than that of an appeal letter.
The stats show that promotional products are an advertiser’s best friend. Campaigns come to life, just as costs of the campaign are kept down. Promotional products are the way to advertise offline; and, among the most effective ways to advertise offline. Promotional products are hot, and they are effective in building brand awareness. For 2018 offline marketing campaigns, they are the top choice.
Custom Gear is your leading Australian supplier for high-quality promotional products that provide a cost-effective campaign. We provide marketers with a range of promotional product solutions that are the perfect fit for their campaign. With graphic designers to make, or enhance your logo, as well as account reps that oversee your promotional product campaign to ensure that your campaign is planned to perfection, you have exactly what you need for success. Contact Custom Gear today for the best products and assistance for your next marketing campaign.