Promotional products are strategic marketing for driving new and repeat business purchases. Custom Gear offers the following tips for maximizing customer retention with promotional items.
Email Promos
The more you are on the minds of consumers and customers, the more likely they are to purchase. Use email to send special promotions to customers, giving them the incentive they need to get in the door. Promotions can be anywhere from discounts to a promo item waiting for them regardless of purchase.
Customer Loyalty Programs with Promos
Loyal customers love the occasional promo product received in the mail. Start a customer loyalty program that rewards loyal customers with a promo product and discounts now and then. Also, let them be the first with news of new launches and company news.
Promotional Product Giveaways
Promotional product giveaways offer long term and short term use, depending on the item. Maximise customer retention with promotional items that are effective and relevant. There are choices such as a wine gift set. Stats show that consumers hold onto promotional products anywhere from one to four years, so products that are often used are a great choice. Among the top products are wearables and computer promo gifts.
It is also important to think about the relevance of the product. If you are launching a new beverage, then likely the best promo will be a sample of the new product. Long and short term use can be an effective combination. Samples can be given out with discounts and magnets for the fridge, offering both short and long term use, and showing your dedication to consumers. The key is to give products that are useful, relevant and are of high quality so that your company image is in the best light.
Consider the effectiveness of a kitchen promo gift such as drinkware. Stats show that 94 percent of consumers have a promo gift in their kitchen. Stats also show that a majority of consumers that eventually get rid of their promo gift give it to a friend or family member or donate the item. Promo gifts are known to go far beyond the targeted audiences, allowing a great brand awareness opportunity for business owners.
Engage Your Customers on Facebook with Monthly Promos
Facebook is a perfect opportunity to build a community of customers. Loyalty is increased, and relationships strengthened. Keep existing customers engaged with Facebook, and open the lines of new communications among consumers. Show that you do appreciate them by recognising them with monthly promos just for your loyal community. The thoughtfulness will go a long way.
Customer retention is kept when there are lines of communication open, making promotional gifts a great addition to retention building campaigns. Every consumer loves to receive promotional gifts that are useful, and they do have a way of building loyalty among consumers and businesses.