The power of promotional bags, shirts, & giveaways when marketing is undeniable. The cold, hard fact is that 85 percent of consumers do business with an advertiser after having received a promotional product from that advertiser. Promotional products provide consumers with a positive first image of a company, creating a marketing tool that is effective. Custom Gear offers marketers the following information on how to make the most of their brands at conferences with promotional bags, shirts, and giveaways.
There are three keys for effective promotional products:
Do the recipients of the product find it useful?
For a promotional item to be effective and offer long-lasting advertisement, it must be useful for recipients. Stats show that useful and appreciated promotional products Sydney are kept anywhere between one to five years, providing your company & brand with many years of advertisement.
The product relevance to the brand.
The product should be relevant to the brand. Bags and shirts are items that are helpful to campaigns as they are giveaways that are liked and provide mobile advertising. The product should be relevant to the brand, however. For instance, hand sanitizer is the ideal product for a doctor’s campaign or health organisation.
How the product reflects and represents the company’s image?
Here quality counts. The product should be of high quality to properly identify with a high quality company.
Studies show that of consumers, thirty-one percent own promotional bags; while 44 percent of consumers own a promotional tee-shirt, making each a hot conference promotional item. Promotional bags are priced as low as 1/10th of a cent for marketers and when the bags are smart, logoed bags tied with writing instruments, first impressions are high and costs are low, making them a great conference giveaway that takes the brand & logo mobile, starts conversations, and increases brand awareness and consumer and customer loyalty. As for shirts, does one ever have enough shirts in their closets? Shirts & T-shirts are hot promotional items that provide long-lasting mobile advertising once the event is over.
Content is an essential factor during an event. The goal is to attract attendees. Speakers are always a great way to draw attention from a crowd, just as how your booth, stage, or area is put together. The area should draw attention, show excitement and highlight your brand to perfection. Goals can be reached, brand awareness increased, and success achieved when all things are taken into consideration:
- Outline your company’s goals for the conference
- Choose the right conference to attend. Prepare for the conference
- Get press, make connections and market your business at the conference
- Follow up with prospects once the conference is over
Advertising with promotional products even with categories such as home and garden or caps and hats is an effective way to grow brand awareness and promote a company. The goal of advertising with promotional items is to get consumers to buy from the advertiser. Promotional items are the effective tool here as stats show that consumers that have received a promotional product from a company are more optimistic to choose the company to do business with in the future. For more information and a quality selection of thousands of items contact Custom Gear Australia.
