It would be a marketer’s dream. Having their brand displayed to audiences beyond their target audiences. The right promotional items can reach many audiences, offering brand exposure that goes beyond the marketing campaign. Custom Gear offers the following suggestions in branding opportunities to have your brand seen everywhere.
Think Beyond The Crowd
Think beyond offering a promotional item to take along to a Cricket game. Think of being part of the big picture itself. Brand yourself as part of the team or part of the playing field. What better way to show your enthusiasm for the sport as well as your company in a positive image than to be part of the surroundings. Think big. Think how your banner or logo could impress the crowd positioned in just the right spot like a banner on the outskirts of the field.
Give Promotional Items A Consideration
Stats show that gift giving in business is more appreciated and says “thank you” to consumers in a way that other advertising cannot achieve. Promotional items are top of the charts when it comes to effective marketing for brand awareness. Promotional items are for every marketing campaign, B2B, tradeshows, employee recognition and more. Consider promotional products to increase the effectiveness of your marketing campaign, offering you brand awareness that you did not think possible. Cost effective promotional gifts like clothing giveaways, pens, water bottles and fridge magnets are known for being promotional items that offer long term advertising results. For B2B exposure elaborate on your business by giving a part of it. If you serve coffee, offer free coffee mugs, etc. Stats show that promotional products are among the most effective way to expand brand awareness.
Consider Offering A Lasting Impression To Those on The Road
Your vehicle can be made into an ultimate tool ofor advertising. Vehicle wraps are an impressive statement on the road and stats show that one vehicle wrapped with the company logo and advertisement can create as many as 30K to 70K impressions a day.
Don’t Forget Presentation Materials
Presentation materials are a reflection of your company- your brand. Whether creating a PowerPoint presentation or completing a folder for a conference or tradeshow, promote your business in the most positive light with branding. Have your stationary, business card and printed materials on quality materials from Custom Gear with ink imprints that prove the impressiveness of your company.
Packaging Goes A Long Way
A brown box is great if you don’t expect much inside, but a box that features the excitement of when purchasing the item shows even more. Feature you company and brand with exceptional packaging that will result in longer lasting impressions and a positive image that won’t go unnoticed. Whatever merchandise you’re marketing, if it has an effective packaging, your business will be a success. Like if your custom paint sheets have been advertised thoughtfully, then people will buy it.
Advertise, Thank Customers, Interest Prospects and Just Say “Hi” with Emails
Send an email with your logo, social media links and message to show you appreciate and keep your customers and prospects up to date on your latest specials and product launches. Consumers love to receive emails that provide information and incentives from companies they are interested in and support.
For more information on increasing brand awareness, as well as great ideal for promotional products for your next campaign, contact the pros at Custom Gear.