Promotional products are designed to create success.
However, the best success is when the items are the most effective. Creating campaigns take a great deal of thought and knowledge, and when selecting the products, you should choose items that will add the most effectiveness to the campaign. Consider the following tips from Custom Gear designed to help marketers choose the most effective promotional products.
When choosing products to promote your business, you want to keep three things in mind:
How useful will recipients find the product?
Is the product relative to your brand?
Does the product offer the reflection of your company that you want?
With each of the questions, there are different things to consider. When considering the usefulness of the product ask yourself about it, the item offers short-term use or long-term use. Statistics show that promotional products are kept anywhere from one year to four years, offering endless advertising. Your first thought may be for something that recipients will hold onto in the workplace or home. However, for some campaigns, short term can be more effective. For instance, when advertising a new cleaning product, a simple sample of the product will allow consumers to get to know your product. If your budget permits it, you might use both, offering consumers a sample of the product and a magnet for the fridge. Long-term and short-term use, as well as a combination of both, can be effective, depending on the campaign.
Jigsaw Magnet
It is also important to determine if the product is relative to your brand? Will consumers associate the brand with the product? For instance, a pen may be a great giveaway, but if you are in the beauty business, than a lip balm with your company name and logo will likely create better brand awareness. Consider the product and how it fits in with your business and brand.
Lip Balm
There is also the question of how the product reflects your company. The product will not be effective if it doesn’t reflect your company well. The quality of the product is especially important with long-term use as you don’t want something that falls apart, fades or dulls after a short period of use. Promotional giveaways are all about creating positive brand awareness. A cheaply made product with bad printing and quality will leave a negative impression of your company.
Promotional products are effective, and no company should pass up the opportunity to provide their audience with something that will leave a lasting impression of their company. The key is to consider the criteria when choosing the products and to make relevant choices.
Custom Gear is your supplier for quality promotional products with a team of specialists ready to assist you with your best options in promotional items for your next campaign.