“From increasing brand awareness to enhancing team spirit, personalised backpacks are the game-changing accessory you didn’t know you needed.”
Are you tired of boring, run-of-the-mill sports gear? As we move into 2023, the world of sports gear is getting a personalised makeover. It’s no longer just about functional equipment! Athletes and sports enthusiasts want to show off their unique style and personality on and off the field. Personalised backpacks are the newest trend in sports gear. These customisable accessories are taking the sports world by storm and revolutionising the way we approach athletic style.
Here we have gathered the top five ways personalised backpacks are elevating sports gear in 2023, with examples, statistics, and tips to back it up.
Branding Boost
By incorporating team or company logos onto backpacks, athletes become walking billboards for the brand. According to a study by the Advertising Specialty Institute, promotional products like backpacks have a higher recall rate than traditional advertising methods. This means that customised backpacks can be a cost-effective way to boost your brand’s visibility and create a lasting impression on potential customers.
Tip: Make sure to choose a backpack that is high-quality and durable, as this will reflect positively on your brand and ensure that the backpack is used for a long time.
Customised Companions
From different sizes to various compartments, printed backpacks can be tailored to meet the unique demands of individual sports. For example, a soccer team may want a backpack with a specific section for soccer balls, while a swim team may require a waterproof compartment for wet swimsuits. By offering customised backpacks, teams can provide their athletes with gear that is both functional and stylish.
Example: The Australian Rugby Union team worked with a sports gear supplier to create branded logoed backpacks that featured the team’s logo and were designed specifically for rugby players. The backpacks had a separate compartment for boots and a mesh section for sweaty gear, ensuring the players had everything they needed for training and games.
Fashionable Functionality
Gone are the days of boring sports gear. Custom backpacks offer both style and function. With endless design options, including colour schemes, patterns, and fonts, athletes can express their individuality while still representing their team or company. This makes custom-printed backpacks a popular choice among younger athletes who want to stand out from the crowd.
Statistics: According to a survey by the National Sporting Goods Association, 40% of sports equipment purchases are influenced by the athlete’s desire to look good while participating in their sport.
Team Spirit
By providing backpacks that feature team logos or colours, athletes feel a sense of unity and pride in their team. This can help create a positive team dynamic and foster a sense of camaraderie among teammates.
Tip: Consider using different colour schemes or design variations for different teams within your organisation, as this can help create a sense of friendly competition and team pride.
Practical Promotion
Custom backpacks help companies to increase brand awareness and generate positive word-of-mouth marketing. In addition, it is also a popular giveaway item at sports tournaments and events, providing a memorable and useful item for attendees to take home.
Example: The Australian Open tennis tournament partnered with a sports gear supplier to offer custom-printed backpacks to attendees. The backpacks featured the tournament’s logo and were filled with promotional items from event sponsors. This provided a practical item for attendees to use during the tournament and generated positive brand exposure for the sponsors.
Personalised Backpacks in Australia
Check out our selection of personalised backpacks in Australia today and discover the perfect accessory to showcase your team or company spirit. From branding to functionality, branded logoed backpacks offer endless possibilities for customisation and style. Shop now at Custom Gear and let your unique personality shine on and off the field.