Branding is called, and considered, collateral. It is everything that supports the brand. Stationery, posters, web-banners, flyers and more. Over time, you may find that your collateral doesn’t exactly meet the trend of today. Remember, collateral is not your logo it is what supports the brand.
There are signs that it is time to update your brand. Custom Gear offers the following information when considering whether it is time for a brand refreshment.
You Don’t Seem to Be Heard As in Days Gone By
Feeling as though your message that was once heard throughout your community is nothing but mere silence? If the time has come that you feel that your voice no longer has that impact then it is time to re-evaluate. Identify your audience, your professional community, begin to interact and connect through social media. When you begin to update through your professional community and social media you will become the master in your niche and will better update your brand.
There Seems to Be No Magic Appeal
Perhaps nothing sounds exciting. That once charismatic company no longer seems to have the excitement and appeal that leaves you, as well as your customers and prospects, motivated. If you are stuck in a hum drum sense of feel and the company doesn’t seem to be going forward like years past then perhaps it is time to determine what’s triggering the rut. Have you run yourself too short? Have you extended yourself in too may areas that none seems to have much worth? Did you forget to personalise things? If so, get back in control and get positive again. This is your business, and you have the will for success to refresh a stalled brand. Offer personalized stuff such as customize drinkware.
Your Advertising Seems to Have Lost Its Appeal
Companies can reach a point where their advertising just seems to lack- whatever the reason. Consider refreshing your brand with an entire new approach in your next marketing campaign. Take advertising to its ultimate limits with cost efficient and effective promotional items. Consider like key chains, water bottles, tee sports shirts and other clothing, USBs, or pens for your next marketing campaign that are tried and true, offering companies an increase in brand awareness of over fifty percent.
You Forgot to Grow
While we always take some comforts with us, especially those loyal customers that have helped us to grow, some businesses forget to leave their comfort zone. Branding can be something that we feel can be a risk if changed. When you feel things have stalled, then it could be time to break out of that comfort zone and take a new daring risk of refreshing your brand with a bit bolder or brighter look, or maybe something eco-friendly.
For more information on brand refreshments, contact Custom Gear.