In the world of sports, branding plays a crucial role in boosting team spirit, attracting sponsors, and building a loyal fanbase. One of the best ways to promote a sports team is through the use of promotional bags. These are not only practical but also offer a unique opportunity to display your team’s logo, colours, and message.
Let’s check out some creative custom promotional bag ideas tailored specifically for Australian sports teams, covering different types of bags, key tips for selecting the best options, and practical examples.
Backpacks for Sports Teams
Backpacks are versatile, durable, and perfect for carrying a wide range of gear, from water bottles to training shoes. For sports teams, customised backpacks offer a practical solution for both players and fans.
Why Choose Custom Backpacks?
Durable and Practical: Backpacks made from sturdy materials like nylon or polyester can withstand heavy use, which is essential for active players and sports enthusiasts.
Ample Branding Space: Backpacks offer a large surface area, making it easy to print team logos, slogans, and sponsor names.
Ideal for Fans and Players: Both fans and players can carry these bags around, providing ongoing exposure to your team brand.
Example:
The Australian Cricket Team could use branded promotional bags in the form of personalised backpacks with their team logo and sponsors displayed prominently. These bags could be handed out as part of fan giveaways or sold as part of official merchandise.
Duffle Bags for Gym and Travel
Duffle bags are a popular option for athletes, particularly those who need to carry bulky equipment or gym gear. Making these in the form of duffles allows teams to maintain brand visibility while ensuring practicality.
Key Benefits:
- Roomy and Spacious: Duffle bags are great for carrying gym clothes, shoes, and sports equipment, making them the go-to choice for athletes.
- Multi-Purpose: They can be used for travel or as weekend bags, extending the reach of your promotional efforts.
Tip:
Add compartments for shoes and wet clothes to make the duffle bag even more functional for athletes.
Example:
An AFL (Australian Football League) team could opt for custom promotional bags in the form of duffles with the team’s name and logo embroidered on the front. This would ensure that players and fans alike can carry their gear in style while promoting the team.
Drawstring Bags for Quick Storage
For lighter, more affordable options, imprinted promotional bags such as drawstring bags are ideal. These bags are perfect for carrying lightweight items like water bottles, snacks, or small sports equipment.
Why They Work:
- Compact and Portable: They are lightweight and can be folded up, making them easy to carry around.
- Highly Visible: Although small, they offer enough space for a large logo and text, ensuring brand visibility.
Tip:
Offer logoed bags with each player’s name printed on them, creating a sense of ownership and team pride.
Example:
Rugby or netball teams in Australia could give out drawstring bags during fan engagement activities. These personalised promotional bags can also be sold as part of a fan merchandise package, allowing supporters to sport their team’s colours wherever they go.
Cooler Bags for Outdoor Sports
For teams that frequently play outdoors, cooler bags are an excellent choice. They keep food and drinks cool during matches, making them ideal for sports like cricket, football, or beach volleyball.
Why Cooler Bags?
- Practical for Outdoor Events: They keep refreshments cool during long matches, making them essential for outdoor sports.
- Family-Friendly: These branded promotional bags are popular with fans, especially families who attend outdoor matches.
Example:
A beach volleyball team could distribute printed bags in the form of cooler bags to spectators during a beach tournament. The bags could have the team’s logo printed on them, and the fans can use them to store their drinks and snacks while watching the game.
Tote Bags for Fans and Supporters
Tote bags offer a lot of flexibility for both sports teams and their supporters. A personalised promotional bag in the form of a tote can be used for everyday activities, ensuring that your team’s brand is constantly on display.
Why Choose Tote Bags?
- Reusable and Eco-Friendly: Many people prefer tote bags due to their reusable nature, making them an eco-friendly alternative to plastic bags.
- Great for Giveaways: Totes are lightweight, affordable, and easy to distribute at sporting events or fan meets.
Tip:
Choose totes made from organic cotton or recycled materials to appeal to environmentally conscious fans.
Example:
A local Australian rugby team could use tote bags as a part of their official merchandise. Fans could carry these printed bags to show their support for the team while reducing plastic waste.
Score Big with Custom Promotional Bags for Your Sports Team!
Explore our wide range of personalised promotional bags that are perfect for players, fans, and sponsors alike. Whether you need durable backpacks for athletes or stylish totes for your supporters, Custom Gear offers the perfect solution to keep your team front and centre.