The choice of promotional products when advertising product categories such as health & beauty and office products is not just for big business. Promotional products are the most effective form of advertising regardless of the size and budget of the business & campaign. When advertising, marketers need to follow the three keys to success for efficient branding when using logoed products. These three rules are:
- Is the choice in the product one that recipients will find useful?
- Is the choice in the product one that is relevant to the company?
- Is the choice in the products one that represents your company positively?
Promotional products are items that are printed, engraved, or embroidered with a company name, logo, and can include a message or contact information. The items are used in advertising campaigns and distributed to prospective and existing customers. Studies show that promoting with logoed products is more effective than print and television advertising. The idea is to choose a useful item that the recipients will retain and use for long lasting advertising results.
Part of the effectiveness of promotional products is that recipients remember the advertiser. Recipients of promotional products that have been surveyed also claim that they have a more positive image of a company from whom they have received a product and are more likely to conduct business with that company. Logoed items are known to increase response rates and enhance business returns. A study performed by the PPAI that surveyed 1000 consumers concluded:
- 94 percent could recall a promotional item that they had received from an advertiser in the past two years.
- 84 percent of these consumers could recall the advertiser of the product.
- 83 percent of the study’s participants said that they enjoy receiving promotional products.
- 48 percent of the study’s participants said that they would like to receive promo products more often.
When compared to other forms of advertising like television, print, and online advertising, promotional products delivered higher recall of the company, brand, product or service. The PPAI study also concluded that 20.9 percent of recipients that had received a promotional product did business with the advertiser after receiving the product.
The business world is one that is competitive. Marketers need the edge to make an impression that surpasses their competitors. Promotional products have a way of achieving just that. Imagine your next tradeshow. Your competitors are there, you are there, and thousands of attendees are there. Content and attraction need to be great to grab the interest of the crowd. Promotional giveaways get attention and attendees to your booth. Once they leave, you stay on their minds. However, the competitor that does not provide their company with this advantage is more likely to be forgotten. Promotional products increase brand awareness. There are things to consider with promotional items:
- The items should be high quality to provide recipients with the best image of the company
- The items should be distinctive
- The items should be memorable.
Poor quality items just as poor printed items will be overlooked and the campaign will not be as effective.
Promotional products are effective advertising tools for all sized businesses. Promote your product categories from clothing to printing accessories. For more information contact Custom Gear.
