Does offline branding support online marketing efforts? The answer is yes. Offline 
marketing can lead to your online business, offering convenience for your consumers and prospects 234/7. Online marketing has become a great platform to help advance and grow a business. However, traditional, offline marketing tactics are, most often, necessary, and the foundation of a business. Offline marketing also supports your online marketing. Custom Gear offers the following insight on how offline and online marketing work together.
Business Cards
Your business card is like a small piece of gold in your hand. You use it when networking, in campaigns, and every where else appropriate. Your business card provides company and contact information, including a web address. Suddenly, your prospect has a source where information, shopping, etc. can be provided 24/7.
Networking Activities
Networking is face to face connecting with prospects. What’s more is that networking with businesses, prospects, customers, etc. can drive traffic to your website. You spark up conversation with prospects and colleagues at an event. The event ends. They are left with your business card. They access the net to find out more information on your company.
Tradeshows & Events
Tradeshows and events are networking opportunities. Tradeshows are an opportunity for marketers to build brand awareness and promote. Marketers hand out marketing materials with their company information including their web address.
Speaking Opportunities
Speaking at events is a way to show that you are the authority in your niche. As the speaker, attendees approach you after the presentation. This is your opportunity to network and provide information that will lead the prospect back to you either through direct contact or over the net.
Cold Calls
Some companies still participate in cold calls, some do not. Cold calls are a way to offer information on your products and services, as well as to leave prospects with contact information, including your web address.
Marketing involves many tactics and techniques. Promotional products are among the best forms of advertising. Custom Gear is a leading Australian supplier of promotional products. We provide marketers with in-house graphic designers and personal account managers. For your next campaign, consider the quality sales and services at Custom Gear.