What can a promotional pen accomplish? A promotional pen could lead to new accounts, sales lead generator, gain trade show traffic, say thank you to loyal customers, and more. Check the best pens from Custom Gear today.
Advertising is about communicating with consumers. The better the advertising, the better the results of a campaign. When starting a new business, or launching a new product promotional marketing yields better results than television and radio advertising, and the cost is typically much cheaper. The same applies if you have been in business for years and find that you are not getting new business through your doors. Promotional marketing is a tool that is powerful in bringing new business to a company.
Promotional marketing with pens can increase marketing efforts all while being cost effective. Marketers need to take into consideration of their budget. Typically, start-up companies are on a limited budget, making promotional pens a quality campaign that fits the budget. Custom Gear sells promotional pens in bulk, making them very affordable. The cost of a pen campaign is much cheaper than most radio ads, direct mailings, and television spots. You also have mobile advertising as the pens go to the recipient- to the office, in the car, in briefcases and purses, etc. Promotional pens allow plenty of room for your company name, address, telephone number, etc. Each time the pen is used, its recipient is reminded of your business.
With the usefulness of pens an advertiser can get many weeks to months of advertising; and, the pen can go from one hand to another, reaching many audiences. They are a wonderful marketing tool and one that builds brand awareness.
Quick Facts
Eight out of 10 consumers own anywhere from one to 10 promotional products.
Of the same consumers, 53 percent use the products no less than once a week.
These consumers hold onto their promotional products for up to two years.
After receiving a promotional gift from the advertiser, 85 percent of these consumers did business with the company.
Promotional pens are among the lowest cost per impression among marketing products, offering advertisers a cost-effective campaign.
63 percent of the consumers said that they pass along the products they receive when they no longer find them useful, allowing for additional brand exposure for advertisers.
89 percent of the consumers could recall the marketer of a product they had received.
Nearly 80 percent of the consumers claimed that they kept a product for its usefulness.
Promotional marketing is powerful, and pens are one of the most useful gifts advertisers can customise for a campaign. Custom Gear provides Australian marketers with a selection of over 20,000 promotional products that focus on quality and cost. We are a high-quality supplier at budget-friendly prices. For more information on our promotional pens or to discuss your upcoming campaign with an account representative, contact us. You can also check their other categories with the likes of home and garden, clothing, and, caps and hats.
