Are the best social media channels for business marketing the ones that have the best giveaways? Sometimes they are! One thing is for sure, consumers look for social media channels where they can win products, freebies, and gift cards. For the business, there is often more profit made in a giveaway than hours spent cold calling. There are quality and appealing promotional product categories with the likes of home and garden, drinkware, and bags that are great for marketing.
Giveaways create a loyalty between consumer and business that helps to build a business. That new Coach purse that has the eyes of all women could be given away daily and the business would likely find that each woman that entered the drawing told each of their family members and friends. Before long, the business is exceeding its expected gain. Giveaways have that effect, and the company becomes a liked and respected company regardless of whether any business was previously conducted together. For marketers that are networking through social media, giveaways are important. Promotional marketing help to build brand awareness, sustain customer loyalty, and gain new customers. For freebie lovers, it is like a jackpot when you find a company on social media that offers the best promotional giveaways. Let’s look at the top five companies on social media with the best promotional giveaways.
IKEA – When a new store (maybe not all) but like the one that opened in Sweden, a promotion was run on Facebook’s. The company uploaded photos of various showrooms and the first person to tag themselves on one or more of the items showcased in the room won that item. It was exciting for consumers and a true grand opening for the store.
Tony Hawk – Since 2009, Hawk and his team have had a somewhat of a treasure hunt, stashing boxes of Tony Hawk swag in various locations around the world and posting the tweeting pictures of the area. When the boxes are found, a picture of the finder with their new gear is tweeted back.
Corona – Last year, the company came up with a “Most Liked” campaign. For consumers that liked Corona Light on Facebook. Corona would give them the chance to have their picture displayed on a billboard in Times Square.
Burger King – While the promotion is a few years old, Burger King ranks at the top with their “Whopper Sacrifice.” For followers that deleted at least 10 of their Facebook friends, a free whopper was given. When the friend was notified that they were deleted, they were told that they were “sacrificed for a whopper.”
JetBlue – Another past giveaway, but one that will not be forgotten. The airline JetBlue ran a promotion on Twitter in 2009 giving away 1000 free round-trip tickets to anyone who followed the hashtag #JB10NY.
For a quality selection of promotional products contact Custom Gear. We are an Australian supplier of top quality promotional products for all budgets. Other ideas for giveaways could be office supplies or clothing.
