It escaped from your hands, and while maybe not your favourite, you were attached to the pen. It was a little more than a comfortable grip. You miss seeing that flashy logo or loyal message from the company you did not known existed. You’ve asked colleagues, the kids, and even the neighbor. You’ve checked the car, retraced your steps, and it is nowhere to be found.
Pens have a way of passing from one hand to another and before you know it, they are gone. You likely have a draw full of pens. Some promotional and not quite sure where all of them came from. That is one of the great advantages of promotional pens. If they stay in the hands of the recipient they are frequently used and your brand is recognised and retained. If they end up in the hands of another, you have an additional audience. Promotional pens are a top item in the promotional industry because they are effective.
Did You Know:
- Seventy-three percent of people claim that they have a pen on their person at all times.
- Ninety-two percent of car owners carry one or two pens in the car.
- Eighty-two percent of people that carry a purse or handbag say it contains at least one pen.
- Eighty-three percent of recipients of promotional pens claim that they are more likely to hold onto the pen if it is a ballpoint.
- Fifty-percent of participants in a survey claimed that they enjoy receiving free promotional pens and will always pick one up when being given away.
- Over half of recipients of promotional pens feel that they received a useful item.
- Ballpoints are the choice in a pen among consumers.
- Seventy-seven percent of participants surveyed reported having at least 10 writing instruments in their home.
What Else Do We Know about The Pen and Consumers
Consumers have their preferences in writing instruments. According to research from the PPAI consumer preferences in writing instruments is:
- A ballpoint pen is the preferred writing instrument.
- A rollerball pen is the second choice in a writing instrument.
- A gel pen is the third choice in a writing instrument.
- A highlighter is the fourth choice in a writing instrument.
- A permanent market is the fifth choice in a writing instrument.
- A mechanical pen is the sixth choice in a writing instrument.
- A fountain pen is the seventh choice in a writing instrument.
- A wood pencil is the eighth choice in a writing instrument.
Promotional writing instruments i.e. promotional pens go a long way. Consider the pen will not be thrown out until it runs out of ink, and in before that day comes, the pen could have a journey that ends up in the hands of many, promoting your brand & logo far beyond the original recipient.
For more information and a wide selection of promotional pens, contact Custom Gear. They have other interesting product categories like Clothing, drinkware, and home and garden.
