Special event marketing offers brand awareness that can reach thousands of enthusiastic team goers that immediately associates your brand as one of the home team. The marketing concept is one that is brilliant. Your message, or new product launch has massive exposure in a positive manner, offering you brand awareness without much effort. Promotional items are effective campaigns, and when used in conjunction special events the effectiveness is increased. The event does not have to be one such as coupling branded merchandise to tickets to the cricket. With today’s events, there are many outlets for businesses to benefit with little spent to have the effective marketing they seek.
You’ve likely been to free concerts in the park, and see many businesses there with branded merchandise as freebies to the concert goers. The marketing strategy is great. A cost effective way to reach hundreds to thousands of people at once in an enthusiastic way. Even better for your brand awareness. The costs are low as the concert is free, and awareness is enhanced.
Promotional clothing is one of the most effective forms of branded advertising, and can be the strategic campaign when paired with special events. Today, it is “cool” to have branded merchandise, and is a part of today’s marketing mix. The materials are cost effective and offer years of promotional advertising. Best yet, there is nearly something for every budget. Today’s promotional items are budget friendly without dismissing quality provided you conduct your business with a reputable promotional gear company like Custom Gear.
Promotional items that are combined with special events can include everything from water bottles with your logo embedded on the face of the bottle, shirts that will be worn for years before they are passed to another lucky recipient, or items like keychains, lanyards, and pens. The world of promotional items has evolved, and nothing makes a company more visible than something that is in the hands of their customers and prospects and used.
When you consider the benefits of promotional items, there are many:
Variety – with today’s selection in promotional items, there are many budget ranges, as well as various forms of promotional items to be the ideal companion to any special events.
Cost effective – promotional products can range from a few cents a product or dollars a product. When you consider the return on your investment, there are few campaigns that can compare as promotional products are known to continue building brand awareness well after the recipient has received the item.
Positive image – stats show that consumers that have received a promotional product from a company have a much more positive image of the company.
Target intended audiences – promotional products can be customised as well as paired with specific marketing campaigns.
Takes your brand to new light – promotional products are uplifting to the recipients, offering your brand instant awareness and light which often goes beyond the initial recipient. Make the best our of the product categories you offer which could be clothing, bags, or health and beauty.
