There is advertising, and then there is ADVERTISING. As marketers, you likely are aware that promotional products have the impact of the second. They are ADVERTISING! So, what are the best promotional products for the biggest impact? Products that offer “big” branding are what is wanted in the advertising world, and surprisingly to some advertisers, the more useful the product, and not its cost, the more effective the promotional campaign. Custom Gear offers the following suggestions on promotional products that are effective.
Promotional pens can be brought in bulk, and the costs of impressions are fairly low. As for the advertising aspect, pens are effective. Whether the recipient likes the pen or not, most recipients will not toss a promotional pen into the trash, and they end up in the hands of the recipient. Promotional pens offer space for a company logo, address, and telephone number and have a big impact when it comes to building brand awareness. Popular pen selections are ballpoint and rollerball and can stay in the hands of recipients or pass hands for months to years, depending on how often the pen is used.
T-shirts are a favorite promotional gift for consumers and while they are priced a little higher than some promotional products they offer a big impact when it comes to building brand awareness, making them quite cost-efficient. As with most promotional products, the cost of impressions is fairly low; however, when marketing with promotional T-shirts, the quality of the T-shirt matters, so do not under-rate your company with a poor quality promotional shirt. With promotional T-shirts advertisers have mobile advertising, catching an audience wherever they go.
On the head or in the collection, when you give a promotional cap to customers or prospect, they are loyal to the business. Promotional caps tend to have that effect on recipients. Men love caps, women wear them, and everyone loves to receive a promotional cap. Promotional caps are among the leading products for promotional advertising, and for such a big impact, are quite cost-effective.
In the past few years, bags have led their way to the top of promotional products that are a favourite among consumers. Bags are cost-efficient and easy to distribute, and what consumers look for in a product that they receive from an advertiser. Usefulness. Promotional bags are welcomed and used by consumers and another form of mobile advertising as they are used outside of the home or office, gaining attention where they go.
Calendars
Calendars have long been a favourite advertising tool; and, for a good reason. They have a big impact. You are on the walls and in the hands of your recipients for 12 months. With calendars, it is important that they are of quality as the better the print and photos just as the quality of the paper, the better acceptance the calendars have.
With a sharp logo and water bottle, the bottle is not left behind. Water bottles offer a big impact on promotional marketing and for a good reason. Most consumers are health conscious, and most enjoy having an attractive water bottle in their hands. When a company advertises with water bottles, the bottles are often kept and used indefinitely.
Custom Gear offers over 20,000 promotional products. We are a leading Sydney promotional products supplier that offers value for money. For quality products, or to speak with a representative, please contact us.
