Ballpoint or rollerball, promotional pens offer marketers an edge that brings about brand awareness. Promotional marketing is effective as freebies are something that consumers seldom deny. With stats showing that next to none of the average consumer throw away a promotional product or item that they have received; and, hold onto that item for anywhere to four years, that is effective advertising. The more useful the item such as a pen, the more it is used, and the longer it is kept, making promotional pens at the top of promotional marketing. Custom Gear offers the following information on reasons why logoed pens are good for a brand.
Usefulness
When consumers receive a promotional item, they want one that they can use. Stats show that consumers claim the more useful the item, the more often they use the item. Stats also show that about 84 percent of recipients of promotional products can recall the name of the advertiser well after a year of receiving the item. Now, with the usefulness of promotional pens, you will have a product that could be in the hands of its recipient many times throughout a day, and go from hand to hand, offering a great deal of brand exposure, which builds loyalty to a brand.
Brand Awareness
Aside from consumers loving freebies, with promotional pens, brand awareness is built. The pen has valuable information that any user will notice. Along the side of the pen will be your company logo, address, and phone number. With the recognition of consumers when it comes to logoed items, brand awareness with the use of promotional pens is among the best ways to gain exposure.
Fit for Any Hand
Everyone owns one, and unless the recipient is one that is quite choosey, then it is likely that a promotional pen will be a welcome addition to their drawer, pocket, or purse. Promotional pens are fit for nearly anyone and any business, walking into the door that the advertiser may never walk into. Pens have a way of getting around, even when they are the favourite writing instrument so that they can gain advertising beyond the original recipient.
Cost Efficient
Pens are a cost-effective promotional product; and, when bought in bulk can be extremely cost-effective. The costs of impressions are fairly cheap, making the product one that offers an effective campaign at an efficient cost.
Easy To Distribute
Pens are not difficult to distribute. They can be sent in mailers, distributed at tradeshows and exhibitions, and they can be a great giveaway when opening accounts. There are nearly any limitations on how pens can be distributed, making them a wonderful product for promotional advertising.
Promotional advertising works; and, pens are a way to get your brand into the hands of consumers, offering brand awareness building. Custom Gear is a leading Australian supplier of promotional items with over 20,000 items in stock. For more information on our services, or to speak with a Custom Gear representative, please contact us. We also offer drinkware, clothing, and office supplies.
