Promotional products are proved to be effective in campaigning. It may take you by surprise that the first known promotional product traces back to 1789 when George Washington campaigned for president with commemorative buttons. That’s many years ago, and while promotional products are tried and true, there are products that are received more favorably among consumers. Custom Gear offers the following information for five promotional products that continue to stand the test of time.
Logoed Wearables
Tee shirts, hats and other wearables are among the top product category. Consumers love receiving logoed attire, which creates mobile advertising for the advertiser.
Branded Pens
Likely you have one or two in your drawer, pocket, or purse. Writing instruments are tried and true promotional products that consumers love to receive. With plenty of visible space to display a company logo and information, the writing instrument is a wonderful form of advertising that often goes from hand to hand.
Promotional and Customised Bags
Bags, at one-tenth of a cent per impression, are among the most affordable promotional products. They are also a tried and true product that consumers love. Advertising results can be from different audiences as the bag often goes mobile with its recipient, creating mobile advertising.
Calendars
Calendars will always be a welcomed gift among consumers. Today, advertisers have a variety of choices in the yearly calendar, including calendars that fit into the purse or pocket. One great advantage of the calendar is advertisers can effectively picture products and logos on each page, creating brand visibility throughout the year.
Custom Drinkware and Drink Bottles
Drinkware in glass, plastic, aluminum, or stainless steel is another tried and true promotional product that consumers enjoy receiving. Drinkware provides ample space to display your company logo and information. Advertisers have many styles to choose among including coffee cups, on-the-go thermal cups, glassware, and more.
Quick promotional facts:
- Over half of the time, promotional products create a more favorable impression of the advertiser.
- Nearly half of consumers claim they would like to receive promotional products more often.
- Over half of consumers that receive a promotional product that they have no use for it pass it along.
- Of consumers that have received a promotional product, eighty-nine percent can recall the advertiser, as long as two years from its receipt.
- Over half of consumers say they want to receive useful promotional products
- Men prefer to receive shirts and hats, whereas women tend to favor bags, writing instruments and calendars.
- When a promotional product is combined to a media mix, the effectiveness of the campaign increases up to 44 percent.
- Promotional products increase referrals from satisfied customers as many as 500 percent.
For quality promotional products, contact Custom Gear, Australia’s leading promotional product supplier.