Months of preparing doesn’t mean that each mistake that can be made will be avoided. Tradeshows are a tool to discover new clients. The shows take months of planning and preparation and are not cheap. Marketers are in them for the potential growth for their business. Custom Gear offers the following information on tradeshow mistakes to avoid. They have good offers for any occasions.
Display
Your booth is the first impression show attendees will have. A poor display means a poor first impression. Your booth should be brilliant. Bright or bold in colours with signage that speaks your business. When it comes to your booth, don’t cut corners. You need a display that will grab the eyes of the attendees. Everything from colours to signage should be laid out perfectly and speak in a vibrant tone to attendees. A dull display is a display for attendees to pass up and move onto another that is drawing their attention. Also, when designing the layout for your tradeshow, do not put a table between you and the attendees as this is a barrier, and one that makes it easier for them to walk away from your booth.
Social Media
You have your display perfectly laid out, your marketing material and presentation to perfection. Did you forget to include social media? Social media is everyone’s outlet to communicate, learn and to link with potential customers. For a business, it is a means for potential growth. Link the tradeshow to its own social media account and interact with potential clients that stopped by your booth. Social media will open greater communication. Social media offers the tool for your prospect to contact and communicate further with you after the show quickly. Linking your social media account to your tradeshow is an asset that you will not regret.
Goals
A tradeshow is not something that you grab a few flyers, put on your company uniform, and arrive to before the attendees arrive. You’ll go nowhere if you don’t set your goals. Don’t assume that since you are at a tradeshow, your name will automatically generate new business. You need to draw the attention of the attendees of the show. Determine and set your goals. How many leads do you hope to gain from the show? Do you need to network within the industry? Determine what you want to accomplish at the tradeshow and make a strategic plan to accomplish your goals. Never assume that “things will happen.” Make success happen. Develop your strategy to reach your trade show goals.
Show
The show is here. Months of planning and preparing for the day have passed. It’s show time. Now, there is no time for mistakes, even if you find that you didn’t plan for everything. Two of the biggest mistakes that a business can make during a trade show is to have the wrong person in the booth. Your rep in your booth is representing your company and should know your business, brand, and services like the back of their hand. They should also have an approachable persona and be good with communication. The second mistake that a business can make has a rep in the booth that drives attendees away. The attendee should not demand the attention of those passing by the booth, but draw them into the booth. You don’t want someone shouting “Here I am.” Interactive demonstrations are the key to success as over fifty percent of consumers claim that this is what they want when visiting a tradeshow. Create a reason for attendees to stop at your booth. Also, be sure that you have promotional product giveaways that consumers want as this is the primary way to attract attendees to your booth.
For a successful marketing campaign, contact Custom Gear for your promotional product needs. Try their caps and hats, bags, sports and outdoor, or clothing.
