Offline marketing is the foundation of marketing; and, while virtual marketing is cost-effective and offers exposure that is worldwide, marketers should not overlook offline marketing tactics. Both are important. There are essentials of offline marketing. Custom Gear provides the following tips for four offline marketing practices that should continue to be included in every advertiser’s marketing.
Branded Stationery
Branded stationery provides an upper-scale communication with customers and potential customers that allows customers and potential customers the sense that they are dealing with authority in the industry. Logoed stationery also creates higher retention of the advertiser. For instance, a flyer is a flyer, but a flyer on company letterhead and quality paper and ink is a statement of the professionalism of the company.
Branded Giveaways
Perhaps, one of the most significant offline advertising forms is branded giveaways. Promotional products provide marketers the effectiveness of print, radio, and television advertising at a fraction of the cost. Promotional products giveaways are effective marketing. Consumers also welcome a promotional product- quite the opposite of receiving an advertisement in a mailing that gets immediately thrown in the trash. The advertiser is acknowledged with something as simple as a pen, bag, gadget, or gizmo that shows the advertiser’s gratitude. Branded giveaways can be to customers and potential customers in many forms- mailings, at the physical address, and events.
Conferences/Events
Conferences and events must leave an impression on attendees. Presentation is essentials. Marketers have many options in conveying their message. Powerpoint presentations on overhead projectors, material like flyers that can be taken away from the event; however, displays are likely one of the most important offline marketing practices at conferences and events. You may have an excellent presentation, but you won’t get the attendees to the booth if your display and booth layout are not well-planned and eye-catching. Banners, displays, and design need to be well thought out and provide a powerful aura that draws the crowd.
Discounts
Often, it is discounts that get consumers through the doors of a business. Marketers use many tactics to promote discounts. Classified advertisements, mailings, and even car and truck wraps. Consumers want advertisers that appreciate them with incentives and bonuses to gain their business- making discounts a great offline promotion that gets consumers in the doors of a company and products sold.
Custom Gear is a leading promotional products supplier in Australia. We work with advertisers to create exceptional advertising campaigns. We provide advertisers with a great selection of high-quality promotional products as well as in house graphic designers and personal account reps to oversee advertising campaigns that are the first rate. For more information on how we can help you with your advertising campaign, contact us today.