The demands of a conference trade show vary. Various branding strategies are necessary for optimal effectiveness, or the conference will be a costly experience. The time involvement is great; and, everything needs to be handled with precision. Custom Gear provides the following four tips for first-time conference attendees.
Branding Tips for The First-time Conference Attendees
Firstly, your conference space should reflect your sales and branding goals. Your booth and display play an essential role in the success of the event. Position, layout, and barriers need to be considered. Signage, podiums, tables, etc. must be organised and positioned to ensure there are no barriers between the exhibitor and attendees. A good position and layout increase the attendees’ response, awareness, and retention of the conference. Too much, and the effectiveness is a loss, enough, and it is perfect. Consider the first impression from every angle, the foot traffic pattern of the attendees, crowds, etc.
Aside from the presentation, collateral is essential. Consider the best way to provide attendees material that allows them to reflect on your brand once the conference ends. Business cards are crucial. Brochures should be considered as they provide effective marketing. Quality is essential for a professional image. Like your display, brochures create a brand impression. Brochures and all collateral should include company logo and information. The design of the material should be kept simple and convey your message clearly and effectively. Have enough brochures to provide attendees.
Of all marketing materials, promotional products will likely be your most effective marketing strategy. Promotional products drive traffic, and one of the most appreciated ways for exhibitors to thank attendees. Promotional product marketing is as effective as print, TV, and radio, and advertisers receive a better return on investment. An investment is a fraction of the cost of other forms of advertising. Giving promotional products at your conference allows consumers to know that you care. Stats conclude consumers display loyalty to advertisers of promotional products. Over half later do business with the advertiser. The effectiveness of promotional products is reliable. Recipients can recall the advertiser up to two years after receipt of the product.
Your presentation is an important part of the conference. First-time conference attendees can find it challenging to manage all aspects of the conference. There is the equipment to consider, the presentation itself, how to get conference-goers involved, and what they will gain from the presentation. Interest, recall, retention? The product or service should be related to the brand. Do not wait to create the presentation. The presentation should be planned and complete weeks before the conference.
Custom Gear is a leading promotional product supplier. We supply Australian advertisers with a selection of over 20K quality products. Advertisers have the advantage of personal account managers and in-house graphic designers. For a first-class selection of quality products, contact Custom Gear. We are the promotional product supplier that makes a difference.