Start the New Year on the right track with the right brand exposure. There are many promotional gizmos and gadgets that are on the top of consumers’ lists as the most wanted promotional products to receive. Custom Gear offers the following hints and tips for successful promotional items for tradeshows, conferences, and more.
Firstly, if promotional campaigning isn’t in the 2018 budget then it may be time to revamp the budget. Advertising with promotional products is advertising that is more effective than TV and radio advertising. It is also more cost-effective. Promotional products can be as simple or extravagant, and one thing is for sure; consumers love to receive them. They have wonderful and enticing categories on their product line such as bags and clothing.
There are many top picks for the 2018 year that include USB Flash Drives – In past years, USB flash drives were top of the consumers’ lists, but this year, the USB flash drives are finely tuned to perfection and in the shape of the business. For example, if your business in agriculture, have a promotional giveaway of USB flash drives in the shape of a vegetable! Consumers love them as they are a useful promotional product.
Solar – With a higher concentration on saving, go solar with desk clocks or lights.
Green – Green is also on the minds of consumers, and what better way to show that you are doing your part than to go green with recycled promotional products like pen sets, bags, and more.
You’ll find this year is the year for branding; and, marketers are already taking advantage of getting their names and logos on promotional products.
Choosing The Right Promotional Products for 2018
There are tens of thousands of choices in promotional products; and, while advertising with promotional products is considered the most effective form of advertising, make it optimal with choosing the right products for your campaigns. Custom Gear offers the following tips on how to choose promotional products.
- Consider your recipients – It is essential to know your targeted audience. For example gender, age group, income, interests, buying habits, etc.
- Consider the event – Consider the event, product, launch, etc. What are you promoting and what is the event?
- Plan for success – There are two types of promotional product advertising. Short term and long term advertising. Of the two, most marketers opt for long term unless they are advertising something like the launch of a new beverage; but, at that they may give samples of the beverage out and a magnet for the fridge, which combines both short term and long term advertising as the magnet will be used and seen often.
- The usefulness of the product – – Your promotional product should be useful for the most success. Consumers like useful gadgets and trinkets, whether they are something like a pen or a bag, or something more extravagant.
- Planning is essential. Planning is essential with promotional products as there is ordering and printing, so marketers need to allow at least two weeks’ lead time, preferably a month.
For more information on promotional products, contact Custom Gear. We are a leading Australian supplier of promotional products. Make sure to check what they offer such as drinkware, and health and beauty categories.
