Knowing the need for effective and cost effective marketing, it is not hard for business owners to appreciate the findings of studies like that of PPAI on promotional products. The results are something that grabs the attention of business owners as the conclusions show that promotional products with items such as home and garden and health and beauty do indeed grab the attention of consumers and make lasting impressions that lead to sales.
Promotional products capture the interest and loyalty of recipients, making them great for targeted audiences. But, they go beyond being an attention getter. They are effective. Statistics show that over 70 percent of promotional item recipients remember the name of the company responsible for the product and over half later do business with the company. Let’s take a look at a few more interesting facts.
10 Facts on Promotional Products and Their Effectiveness
Studies show that of consumers that have received a promotional product in the past twelve months, over 88 percent recalled the advertiser from the product. This is a high percentage, and often the item is as simple as a pen or key rings, making cost-effective marketing. With numerous studies that show similar results, the support for the effectiveness of promotional marketing campaigning as effective campaigning is undeniable.
Wearables like shirts, caps, and outerwear are the most commonly recalled advertisers of promotional products followed by writing instruments and drinkware. Studies also show that with items like shirts, caps, etc. when the recipient is ready to get rid of the item it typically goes to a friend or is donated.
Eight in 10 consumers have at least one promotional product in their home or office. Six in 10 consumers keep their promotional product for up to two years, and about half of the consumers use a promotional product at least once a week or more.
Among consumers that keep promotional products, 54 percent are kept at home, 24 percent are kept on the person, and 42 percent are eventually given away. With promotional items typically being kept by recipients for an average of two years, advertisers have many days of advertising.
Business owners were able to increase their business by 11 percent through promotional products among consumers who had not previously done business with the company.
62 percent of consumers that received a promo item in the past twelve months recalled the message on the item. Usefulness of the product is the most common reason consumers keep the item.
Of consumers that keep promotional items, attractiveness is the second most common reason consumers keep the item.
Of the usefulness category, computer products (small and large alike) are the most liked promotional items.
The majority of consumers that keep promotional items that they have received keep the products anywhere from one to four years.
59 percent of consumers that receive promotional products have a positive attitude of the company, regardless of the knowledge of the company.
Promotional products do achieve effective marketing, and with the right items, business owners can expect greater effectiveness. For more information on promotional products, please contact Custom Gear.