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<\/h2>\nPromotional merchandise might seem more 2000 than 2020, but with all the different digital marketing strategies out there, it\u2019s understandable that promotional merchandise might feel a little dated. Think again.<\/p>\n
Over the last few years, customers have become a lot more demanding. Globalisation runs the show and clients want brands to woo them. They expect your best service as the least they deserve.<\/p>\n
In this kind of climate, customised promotional gifts are invaluable.<\/p>\n
In this post, we’ll look at four reasons why customised, promotional merchandise is still a sound marketing strategy in 2020.<\/p>\n
<\/h2>\nCurrent technology means you can put your brand logo on just about anything.<\/p>\n
We\u2019re talking about personalised or logoed pens<\/a>, mugs<\/a>, stress-balls<\/a>, and other items. It\u2019s even possible to have custom toilet paper printed.<\/p>\n The point is that even if you’re a small business, you can find something affordable to showcase your business branding.<\/p>\n A Facebook post won\u2019t cost as much as a pen, but which one will have a longer-lasting effect? The transitory nature of digital media can\u2019t compare to holding a physical product in your hands, even in a tech-savvy world.<\/p>\n Every time John scribbles a note with that pen, he\u2019s reminded of your brand. He may lend it to someone else, and your marketing message will continue to spread.<\/p>\n Have you ever walked out of Coles with masses of items that you seldom use because it was a three for the price of two deal? Those of us who have enough deodorant for the next two years can attest to the power of freebies.<\/p>\n Giving away a water bottle<\/a> or cap<\/a> when someone spends a certain amount is a practical, low-cost way to encourage sales.<\/p>\n Networking is essential for businesses, so everyone hands out business cards.<\/p>\n The cards you receive pile up (if you can find them), and they are filed or thrown out and quickly forgotten.<\/p>\n A personalised coffee mug is useful and visible daily. It\u2019s something that is used continually, and it\u2019s attractive. Useful promotional items will take you a lot further than business cards, and people find a company who gives them freebies memorable.<\/p>\n These potential clients are also more likely to have your company\u2019s details on hand from the promotional products.<\/p>\n Customer loyalty’s a lot more fluid than you think and great service might be enough to win them over, but it is a standard and won\u2019t guarantee their continued patronage.<\/p>\n Does the following phrase sound familiar? \u201cThe only time I hear from my bank is when I owe them money.\u201d<\/p>\nFreebies Encourage Sales<\/h2>\n
Gets You Out of the Business Card Morgue File
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<\/h2>\nCustomer Loyalty<\/h2>\n