You look at the title, think about it, and then you open your desk drawer. You smile and laugh a bit at yourself as you see your drawer is filled with promotional printed pens. You also think to yourself that you wouldn’t pass up the opportunity for another one. Nearly every consumer has the same attitude as you, making promotional pens a wonderful marketing tool.
Promotional pens offer marketing that works. The advertising is effective, and pens are a leading promotional product for marketers because they are useful. Just as you opened your drawer and found some promotional pens, you thought you’d love to add one more to your collection. Whether a recipient has one or more promotional pens, they are used. Stats show that the average consumer owns one to 10 promotional items. You open your drawer and see six or seven pens, and think to yourself you would welcome another. They are effective, and as you may have received a promotional product that ended up in the trash at least once in the past year, your pens always make it to your drawer. Studies show that only one in five recipients of promotional products toss the item they receive into the trash, and it is unlikely that it is a promotional pen!
With 84 percent of recipients of promotional items being able to remember the advertiser of the product, consumers retain the marketer name which is a wonderful percentage of brand recognition for any size campaign.
Studies also show that once a promotional product is received by an advertiser, the recipient has a more favourable impression towards the company. Every consumer loves something for nothing, and in advertising, something for nothing with your logo and contact information on it works as brand awareness is built.
More positive results from one study show that 62 percent of promotional product recipients did business with the advertiser after receiving a promotional gift. Studies also claim that consumers, on average, hold onto a promotional product for at least seven months, with many holding onto the products as long as four years. That could be daily, weekly, or monthly brand exposure.
Consumers love when they receive a promotional product; and, for the marketer, promotional marketing is cost-effective. There is no better way to advertise as it is marketing that is more effective than radio and television, and typically much less costly. Impressions are about 0.04 cents an impression. As for the results, results are a marketers dream as the campaigning goes on way after the campaign is over, keeping the advertiser and brand on the minds of recipients and their audiences sometimes years to come.
Custom Gear is a leading supplier of promotional products with over 20K promotional items in stock. We customise marketing campaigns helping marketers with the best selection and value of items for their best marketing results. Other enticing and affordable products from Custom Gear are drinkware, health and beauty, and bags.
