Top 5 Creative Uses of Custom Magnets for Marketing Departments

In today’s fast-paced marketing world, it’s all about finding creative ways to keep your brand front and centre. While digital ads fade and emails get buried, custom magnets offer a tangible, long-lasting way to keep your business in sight. 

Whether stuck on a fridge, office board, or filing cabinet, these small but mighty tools ensure your message stays visible every day. From unique business cards to seasonal promotions, printed magnets are a simple yet effective strategy for any brand. Ready to discover how this classic marketing tool can give your brand the sticking power it deserves? Let’s dive in!

Business Card Magnets for Networking Success

Subtle Branding with Lasting Impact

Instead of handing out traditional business cards that often get lost or discarded, why not elevate your networking game with business magnets? A printed magnet designed as a business card provides long-lasting visibility. While a standard card might end up in a drawer, a magnet has the potential to find a permanent home on someone’s fridge or office filing cabinet, serving as a daily reminder of your business.

Pro Tip

When designing these magnets, incorporate both your branding and a useful piece of information, like a calendar or local emergency numbers, to encourage recipients to keep it on display.

Custom Magnets for Product Promotions

fridge magnets

Attract Attention to New Products

When launching a new product, custom magnets can serve as the perfect promotional tool. Whether you attach them to a catalogue, mailer, or promotional package, these magnets can help you spread the word about your latest offerings in a creative and cost-effective way. Printed with eye-catching graphics, your promotional magnets will help your new product stick—literally and figuratively.

Example

A beverage company could create logoed magnets shaped like their new drink bottle and include a discount code on the magnet. This way, customers who receive the magnet are reminded to try the new product whenever they open the fridge.

Event Reminders & Save-the-Dates

magnetic bookmark

Keeping Customers Engaged with Your Brand

Whether it’s a trade show, company anniversary, or special event, sending out magnet’s custom designed as event reminders is a brilliant way to keep people informed and engaged. Not only does a magnet feel more valuable than a standard invitation, but it also helps your event stay visible. People can place it on their fridge or office boards, ensuring that your event stays in their mind long after they’ve received the invite.

Example

A music festival could distribute custom magnets with their festival dates, headlining bands, and social media handles to create a buzz. Fans can use the magnet to count down the days until the event.

Custom Magnets for Internal Marketing and Team Spirit

Building Brand Loyalty from the Inside

Custom magnets aren’t just for external marketing; they can be just as powerful for internal branding. Use printed magnets to reinforce your company’s mission, core values, or team goals. Employees can place them on their desks or inside the breakroom, creating a sense of unity and belonging. Internal marketing with magnets can boost morale and create a cohesive company culture.

Example

A tech company could provide employees with printed magnets showcasing the company’s mission statement or team-specific goals for the quarter. This small token can remind employees of the bigger picture while brightening up their workspace.

Seasonal Promotions & Holiday Greetings

Staying Relevant Year-Round

Keep your brand relevant throughout the year by sending out custom magnets Australia featuring seasonal promotions or holiday greetings. Tailor the design to the time of year—whether it’s Christmas, Easter, or the summer season—to create a timely connection with your customers. Holiday-themed business magnets add a personal touch and make your brand feel more relatable.

Example

A bakery could send out custom magnets shaped like a Christmas cookie during the holiday season. They could feature a festive message along with a coupon for a special holiday offer, ensuring customers come back to the shop during the busiest time of the year.

Wrapping Up 

From business magnets to promotional giveaways, magnets provide lasting impressions without breaking the budget. So, the next time you’re planning a marketing campaign, don’t forget to include printed magnets as part of your strategy!

Reach out to Custom Gear to start sticking your brand in all the right places today!