Branded stationery and collateral are part of what makes your business stand out with your customers and consumers. Your marketing collateral is focused on different elements, each revolving around your business. For instance, your company logo and business location, sales, and discounts, products and services, etc. Custom Gear provides the following tips for refreshing your branded stationery and collateral for optimal marketing success.
Firstly, there are different types of marketing documents for a business. Each serves a marketing purpose.
Business Cards
Refreshing business cards can be as simple as a new finish. Business owners have many options in finishes like metallic cards. Upgrading business cards to paper such as a pearl paper business cards or a linen paper business card. Your company business card should include your business name, logo, address, website, email address, phone number, and business slogan.
Tri-fold Brochures
Tri-fold brochures are an upgrade in brochures. Consumer focus is greater with short paragraphs and bullets, as well as pictures. Tri-fold brochures provide that interest among consumers. The design is a sheet folded in three sections, allowing space for text and pictures, that does not become overwhelming for consumers.
Product Specs Sheets
If your products are complex, you should have spec sheets to provide consumers. Spec sheets are typically one sheet that details the products information for easy access to information.
Newsletters
If your company engages in newsletters, consider the different ways to provide the weekly or monthly newsletter. Marketers can engage in social media, mail, email, and on their company website. Consider adding company colours, including the logo, and different sections that allow updated information.
Presentation Folders
Presentation folders offer advertisers ample space to provide various information on products and services. Like your business cards, upgrade your presentation folders with your brand’s colours and logos, as well as upgrades in finishes and paper. The better the quality of your folders, the better your company image.
Company Fact Sheet
A company fact sheet allows advertisers to provide consumers with information on their company. Fact sheets should be interesting, offering a company history and information on the business. Location or locations and facts on products and services should be included.
White Papers
White papers are persuasive marketing documents that are a persuasive marketing tool that provides information about your products and services. White papers are often written in a problem and solution format. White papers should reflect the quality of your business with upgraded paper and finish.
Custom Gear is a top-rated Australian promotional products supplier. We provide advertisers with a wide selection of quality marketing materials. We also offer advertisers with personalised assistance for their campaigns as well as in-house graphic designers and personal account managers. For more information on our services, please contact us.