The bottom line of any business is to make profit and to achieve this, companies must promote their products and services. Marketing helps you sell your products and services. As an essential channel, marketing drives sales and can help you reach that end goal.
Research shows that people who receive a promotional item recall the name of the brand. In fact, customers who received a promotional product remember the brand name two years later.
A single promotional item averages 344 impressions a month. If you want to stay ahead of your competitors and build your brand, start with the promotional items below.
In this post, we’ve put together a list of top 10 promotional items of 2020.
1. Customised Face Masks
Keep your customers safe and enforce social distancing with customised face masks. Washable or engineered with a replaceable filter system, reusable face masks are available in a wide range of styles and colours. You also have different sizes for kids and adults. Just add your company logo and name to promote your brand.
2. Sanitiser
Branded sanitisers are great promotional items that promote a more hygienic world. This is true, especially now that the world is fighting COVID-19. It’s vital to ensure the sanitiser has a higher amount of alcohol content. CDC and WHO recommend at least 60% alcohol content. This will help fight bacteria and viruses.
3. Water Bottles
Customised water bottles are more than just drinkware and fashion items. They are excellent canvases for promoting your brand. For maximum exposure, we recommend triple-layer water bottles made of 18/8 stainless steel. When choosing a water bottle for your next promotion make sure its insulated, leak proof, car cup holder friendly and has a carry handle. This will not only keep your customer use the bottle again and again but will also help showcase your brand to potential customers.
4. Pens
Promote your products and services with high quality branded pens. Pens are inexpensive but can effectively promote your company. You can have the pens laser engraved with your company name and logo. Branded pens are the second most popular promotional items, not only because its inexpensive but also because the of availability. Promotional metal pens offer a short turn around time, they can be printed and delivered in less than a week.
5. Personalised Caps
Embroidered caps are not only an excellent choice for fashion and workwear. They are an excellent way of developing a unique look for your brand. Also, they can enhance your visibility and help you stay ahead of your competitors. If you have a sports team or a outdoor event we recommend branded baseball caps as not only they are one size fit all but also offer a classy look. If you are looking for a branded cap for charity, forestry or farming event we recommend having your logo printed on blank trucker caps.
6. Car Air Freshener
The average driver spends more than an hour behind the wheel and travels more than 31.5 miles. You can promote your company with a car air freshener. Not only will you gain customers, but you’ll keep their cars smelling great. If you don’t know which fragrance to go when choosing branded car air fresheners, try the new care smell or black ice scent for your car air fresheners as they are the most popular fragrances for branded car air fresheners.
7. Branded Umbrellas
Shelter your customers from extreme sun and keep them dry with your branded umbrellas. Ideal for maximising brand exposure, they come in a range of handle styles and canopy colours. From walking umbrellas to city folding umbrellas, you’ve a wide range of options to pick from. Think of branded umbrellas as a walking billboard that will gain maximum exposure for your brand.
8. Stress Balls
Branded stress balls are fun and interactive. They keep stress at bay while promoting your company. Available in a wide range of styles, shapes and colours, add your company name and logo to promote your brand.
9. Unisex Full Zip-up Hoodies
Full zip-up hoodies are a great way to attract customers attention. They offer a fresh look and customers will love snuggling up in the hoodie. This is your chance to connect with new customers and maximise your brand exposure. If you fully customise the hoodie, all eyes will be on your brand. In recent trend artist turned graphic designers are using branded hoodies to showcase their art.
10. Tote Bags
Custom tote bags printed with your company name and logo are the best sustainable giveaway. Since your customers will walk around the tote bag as they shop, your company name and logo will be on full display. Also, tote bags are a great way to reduce your plastic waste. Nowadays, more and more Christmas shops and seasonal merchants are stepping away from plastic show bags and replacing them with branded tote bags.
Build brand loyalty and enhance your brand image with branded promotional items. Distributing promotional items to your customers at events is a brilliant way to get your company name and logo noticed. Finding the perfect promotional item is challenging. But we hope our selection above will help you handpick the best collection as giveaways.