Promotional pens are at the top of the charts among promotional products and for good reason. Consumers love to receive them and marketers can’t wait to get their brand & logo on them. Pens are part of daily life, and the better the instrument, the more effective the advertising will be. Brand recognition is increased and sales result. That is the effectiveness of advertising with promotional items, and when it comes to the pen, studies show that they are an item for any campaign. Pens are one of the most important categories in office supplies.
*73 percent of people have a pen on their possession at all times.
*Almost 92 percent of car owners have at least one or two pens in their cars.
*82 percent of people that carry a purse or handbag claim that their purse or handbag contains at least one pen.
*83 percent of recipients of promotional products are most likely to keep a promotional pen if it is a ballpoint.
*50 percent of surveyed consumers like to receive promotional pens and will not pass up the opportunity to pick one up that is being given away as a promotional item.
*Over half of promotional pen recipients believe that it is a useful product.
*Seventy-seven percent of surveyed consumers claim that they have at least 10 writing instruments in their homes.
*A little over 34 percent of surveyed consumers claim that at least 50 percent of the writing instruments were promotional in nature.
So, what is the perfect promotional pen? According to a majority of consumers surveyed, the perfect promotional pen is a ballpoint. When choosing promotional pens take the following into consideration:
Plastic pens – plastic pens are cost-effective and often the ideal giveaway at conferences and tradeshows.
Metal pens – metal pens are higher end, making them great gifts to make a professional statement at events, seminars, sales presentations, and meetings.
Executive pens – executive pens are special gifts, making them an ideal promotional item for loyal customers or award winning.
Marketers should also take into consideration what consumers like in a pen:
- Smooth ink flow
- Smudge proof ink
- Waterproof ink
- Functionality
- Meets safety standards
- Retractable
- Eco-friendly
- Utility value
- Writes upside down
- Comes with refills
- Exclusiveness
According to a PPAI study, recipients of promotional writing instruments have favourites:
- 83 percent prefer ballpoint pens
- 46 percent prefer rollerball pens
- 44 percent prefer gel pens
- 37 percent prefer highlighters
- 33 percent prefer permanent markers
- 33 percent prefer mechanical pens
- 27 percent prefer fountain pens
- 23 percent prefer wood pencils
Not only are ballpoint pens the most preferred promotional pen to receive, they are also the most used writing instrument on a daily basis. With any promotional product, first impressions count. Your choice in a writing instrument should be one with style and design. Your message must fit properly and be of good taste for optimal brand awareness. Besides pens, there are other printing and merchandise stuff that we offer.
Contact Custom Gear for a wide selection of quality writing instruments and graphic designers that have the talent to create logoed items that represent your company superbly.
