You can recognize many businesses from their uniform. Fed-Ex, UPS, and See’s Candies to name a few. The impact of branded uniforms for brand recognition is obvious. You see the purple and black, browns, or black and white, and you know the company the individual represents. As a marketer, you know branded uniforms build brand recognition.
In the office or field, branded uniforms offer your employees added respect and your company a more professional image. Your employees are more than a worker. They become an image of the company through their uniforms. Respect is gained. They become employees that know the brand and services to represent the company name and logo. They become the “go to” person Outside of the office, your employees are also building brand awareness. The quick stop by the supermarket on the way home from work puts the employee in line with consumers that immediately begin to recognize your brand. During working hours or off, your uniformed employees are representing your company. Suddenly, like the Fed Ex uniform, your company colours and logo are recognised and accepted as brand awareness build stronger every day.
Branded uniforms also have a tremendous impact on team spirit. Your employees become a team. Each is recognised by their name and logo, and each has a greater appreciation of working together. A uniform builds self-pride in a worker and team spirit as a whole. Productivity is higher as well as positive attitudes.
For customers and clients, dealing with a uniformed employee puts the customers at greater ease. They aren’t as prone to have questions lingering in the back of their head as to whether the employee has the knowledge they require in the brand or service. Having employees uninformed is offering customers and prospects the importance of knowing they have a dedicated and knowledgeable employee to interact with. Their minds are at ease as they know that the employee is worth the name of the company.
Aside from brand recognition, branded uniforms can also protect employees from hazardous work conditions. For instance, construction sites where visibility may be poor. A highly visible uniform can save the life of the employee. Branded uniforms can also help in the security of a building. A uniformed presence is one of authority.
Branded uniforms have a significant impact on brand recognition. Employees appear “cleaner,” and portray the image of a master in their field. For businesses, uniforms build brand recognition in many ways.
Custom Gear provides a full line of branded uniforms fit for all sizes and both genders. We are a leading promotional products supplier in Sydney with in-house graphic designers and personal account representatives. For more information on our services, please contact Custom Gear.