The cold and wet season is upon us once again, and what better time to buy a good quality umbrella for yourself than now. If you do not want to invest in umbrellas alone, you can get your hands on some hoodies and jackets for the cold weather ahead.
And while we are at it, what better way to get necessity in check with style than opting for branded umbrellas and hoodies? Many companies are also creating customised cold weather attire and accessories to rope in new customers. There are customised promotional umbrellas that you can easily order off the internet, and then there are others that are cost-effective and eco-friendly.
Branded and Promotional Umbrellas
Applying a brand logo on an umbrella is a clever way of generating brand awareness, done by market moguls. You see it everywhere: Coca Cola umbrellas, M.A. International Business Banking umbrellas, airline umbrellas, etc.
You must check the quality of your branded umbrella that you will give to your customers. Otherwise, it is going to backfire on your marketing strategy. There needs to be a close double canopy layer to prevent the user from all sorts of weather conditions: rains, sun, or wind. You can also opt for trendy umbrellas with auto-open features where the umbrella opens quickly with the push of a small lever or a button.
The frame systems should be sturdy to bear adverse weather conditions. This feature is the most critical selling point, and often companies ignore these to get mass production done. You can go for traditional wooden handles or opt for a sturdy metallic one, but do not put your logo on an umbrella that will break with a single gust of wind.
Customisable Umbrellas
You can be hip and trendy if you opt for customising umbrellas in a giveaway. Usually, marketing strategists do not go for it. Still, if a company decides to customise umbrellas with the names of the attendees or some other grand gesture, surely the impact will be huge. It also does not go without saying that not all businesses will be able to do this, given how expensive it might turn out.
Another significant bit about customisable umbrellas is that they are walking-talking marketing advertisements for the company, designed specifically for the consumers. It gives a generally better look at how the company deals with its loyal customers.
Logoed Hoodies and Jackets
Swag merchandise is often comprised of clothing because that might feel a little more personal than other items. It serves as a marketing tactic, but it generates goodwill for the brand, which is excellent for the long-term business model.
The hoodies can come with the logo printed in the middle or back and even include the logo colours as default options. Like umbrellas, there are various ways companies can present hoodies to their customers to promote their brand or a new product.
Either casual or formal jackets with logos are another idea that more companies should consider to promote their brands. With the weather turning chilly, these are an absolute necessity, and if you are a clothing brand, this might be your chance to showcase a new collection.