Print and mailers get costly and often tossed. The key in advertising is to find that “right” form of advertising that not only leaves a lasting impression but one that creates repeated exposure for optimal recognition. While your first thought might be a monthly newsletter or a weekly bulletin, both good ideas, promotional items have an impact on consumers that nothing seems to beat. Custom Gear offers thousands of choices in promotional items as well as the following tips.
When advertising you don’t want to take up the yearly budget with just a few campaigns that may or may not be effective. You want something that is cost effective and something that offers great brand awareness. Something that won’t be looked at and forgotten or tossed. For advertisers that haven’t considered promotional products, they are missing out on cost-effective campaigns that are effective.
Promotional items offer repeated exposure for one mere reason. Few recipients toss the items. Stats show that eight in 10 consumers own between one and ten promotional products. That means few throwout or pass on the items. Consider the effectiveness of a simple fridge magnet. With many trips to the fridge each day, your brand will become embedded in the minds of your recipients, offering optimal recognition.
And, it is likely the magnet will be positioned long term. Stats show six in 10 of consumers keep promotional products for up to two years. With promotional products, there are leading categories. The kitchen happens to be one. Stats show that Ninety-one percent of consumers have at least one promotional product in their kitchen. That makes a fridge magnet a great option for a promotional item. Workplace promotional items are another great gift option with 74 percent of consumers having at least one promotional product in their workspace. There are also other stuff at the home and garden category market that are good to market to customers.
The wonderful advantage of promotional products is they do offer repeat exposure simply because recipients find them useful and use or display the products. Repeated exposure means retention of the brand. They are also advantageous as even consumers that have never heard of the company immediately have a positive feeling towards the company.
Wearables are at the top of the product category list. These include attire like tee shirts, sweatshirts, baseball caps, etc. Writing instruments, bags, calendars and drinkware follow. One thing remains, whether the item is something as simple as a keychain or something a bit more costly like sweatshirts or desk clocks you will reach consumers in a way that offers optimal brand awareness that lasts with 89 percent of recipients recalling the name of the advertiser.
For a great selection of promotional products, Custom Gear welcomes you to visit our web page or contact us directly. We have a complete line of cost-effective promotional products to fit any budget, any size campaign.