After the outbreak of Covid-19, the top priority for fitness clubs and gyms is to survive till they can re-open. But, there is a lot of opportunity to use this time and gain long-term value of your businesses and acquire a competitive advantage for re-opening and more. Some of the logoed merchandise tips for the fitness industry to re-open with success after Covid-19 are given below:
- Pick fitness branded merchandise and offer as giveaways and gifts to your customers as souvenir
Well, with delivery services and courier services opening for now, you can buy branded fitness merchandise for your customers with your logo printed and gift them to your clients. It works as a sweet gesture from a company showcasing their valued customers that they care and remember. Your customers will feel privileged and important and post Covid-19, they will definitely turn to you again.
- Virtual workout sessions
Because your clients cannot come to your gym or fitness club, you can hold virtual workout classes for your members. There are several platforms which allow you to do so. It will not just make your clients addicted to work out like before, but post-shutdown, it will make them come back to you. You can also monetise your virtual workout sessions and earn some money.
- Create brand image and awareness
A good promotional campaign is to get your branded products imprinted with your company’s logo and be distributed to your client’s place. It works as an interaction between you and your client and makes your client remain loyal to your brand. And, once the crisis ends, they will come back to you. It emphasises in building an emotional connection to your brand and your customers are likely to be loyal all through the crisis.
- Pick related fitness products for your promotion
As a fitness brand, you would only like to link fitness logoed products with your company. You can pick fitness bands, exercising accessories and get it customised by us at Custom Gear at a very budget-friendly price. So, even with low promotional merchandise investment, you will be able to retain your clients and get them back after the re-opening. The giveaways are highly cost-effective and don’t cost much load to your pocket.
- Hope for the best
With lock-down ending in most parts of the world, you can expect the things to operate under a new normal. The shutdown has had a great influence on the businesses and will even affect their performance in the future. Hence, studios should pick promotional merchandise like sanitisers and gift it to their customers which they will use while coming and leaving the gym. Even the gym should be sanitised thoroughly for your customers. Soon your gym will ramp up attendance.
Businesses should use promotional merchandise and use Covid-19 as a time to focus on creating brand awareness. It will make a solid plan to reopen your gym in the best position to thrive in a world post- Covid 19.