Competition is everywhere in marketing and, even if you have the best or the next best thing, the competition can still out do you. Marketers have a challenge today that wasn’t present in years gone by- but, the innovations on the Internet continue to advance. It is essential to make a first impression that lasts and is remembered.
Marketers can get so wrapped up in the latest technologies and the newest and best channels to connect with their targeted audience that sometimes the simplest things are overlooked- promotional products.
In the Australian market, promotional products are an incentive that companies of all sizes invest in to gain customers and to gain exposure to their brand. For the little guy, it is maybe a few hundred dollars and for large companies it is maybe hundreds of thousands or even millions of dollars s
pent each year. Companies have long taken advantage to “sale” their products through promotional products, taking advantage of every opportunity to promote- customer giveaways, corporate conferences, trade shows, exhibits, and gift giving. A company that gives is generally one that people want to be associated with.
Promotional products with a company’s name make the potential customer, customer, business associate or employee a friend that is appreciated and are a means for marketers to engage customers and build brand.
Statistics show that promotional products increase brand interest and awareness by 69 percent and offer an impression that is positive in 84 percent of people. This outdoes conventional means of advertising like TV, print and other advertising options.
Promotional Products Grab Attention – The booth next to you is giving away a nifty lanyard that displays its company colours in bright bolds and its company name can’t help but stand out. All the visitors bypass your booth to learn a little more about their product and to grab a lanyard for themselves- that definitely will keep their focused on their brand. The “wow factor” has been created.
Promotional product companies supply innovative and unique products to offer customers as incentives. Promotional products create a friendship with the business and increase the awareness and interest of the product or brand, building recognition and a product that is already part of the consumer.
Promotional Products Drive Engagement – For marketers, engagement is essential. Engagement and interaction creates awareness and loyalty. Promotional products are an advertisement that shows gratitude and pride in the product or brand and something that consumers hold onto, making use of many times over. With each use, advertising is created, as well as a relationship between the consumer and the company is created. Your brand suddenly becomes recognised.
A recent study showed that of consumers who had received a promotional products within the last two years and were asked to recall the product, advertiser and message, an overwhelming 76.2 percent recalled all three proving Promotional products work.
Promotional Products Have Longevity – Because promotional products are items that consumers will frequently use or cart around with them, promotional products have longevity, creating brand exposure in many different places with a range of audiences.
Studies conclude that 55 percent of people keep their promotional products for over a year, offering the company plenty of exposure for their brand.
Each time a promotional product is used, exposure to the brand can be created, and with each use, a remembrance of the company is created, building a relationship with the brand, as well as a friendship and trust.
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