There is advertising, and then there is ADVERTISING. As marketers, you likely are aware that promotional products have the impact of the second. They are ADVERTISING! So, what are the best promotional products for the biggest impact? Products that offer “big” branding are what is wanted in the advertising world,…

Ballpoint or rollerball, promotional pens offer marketers an edge that brings about brand awareness. Promotional marketing is effective as freebies are something that consumers seldom deny. With stats showing that next to none of the average consumer throw away a promotional product or item that they have received; and, hold…

You look at the title, think about it, and then you open your desk drawer. You smile and laugh a bit at yourself as you see your drawer is filled with promotional printed pens. You also think to yourself that you wouldn’t pass up the opportunity for another one. Nearly…

Social media creates a “niche” following, and nearly every business is involved in the trend. Social media is about connecting with a targeted audience, and for business owners, it provides the potential for a great deal of growth to their business. With an already powerful tool that one can help…

A business would not grow without valued customers. Corporate promotional gifts are a way for business owners to show their appreciation to valued customers and employees. Everyone needs the reassurance that they are appreciated, even in business. Some transactions may be high dollar transactions, while others may be smaller. Regardless,…

We’ve all heard the expression “It’s all in the bag;” but, what exactly does it mean. Typically, it is that someone has complete confidence in their action. So, what a better way to unite a sports team than with promotional bags? After all, they go out on the field or…

Promoters are by now aware that conference bags get noticed; and, keeps the business on the minds of their recipients. Conference bags are the “smart” giveaway, and one that is affordable; and when there are companions in the conference bags all the better. Custom Gear offers some suggestions on the…

As marketers, we know that they are a hit among consumers; and, they are a reasonably cost-efficient advertising campaign. That “They” are promotional caps. Consumers can’t wait to get their hands on a logoed caps. So, are they effective advertising for conferences? Custom Gear offers the following information for advertising…